-
Delivery from 10 plants within 15 days FR/ EU / CH
Delivery Terms -
Wholesale Supplier of Small Fruit Plants
About Us -
Quality Small Fruit Plants
Technical itinerary for small fruits -
Secure payment
Our Payment Terms
Our quality Casseille plants for professional market gardeners
Buy now and get it delivered when you're ready to plant
-
CASSEILLE Josta Untreated Plant - Bare Roots 5-8 Branches - 60-80cm
Regular price €5,20 EURRegular priceUnit price / per -
CASSEILLE Anita BIO Plant - 1.6 liter pot
Regular price €6,21 EURRegular priceUnit price / per -
CASSEILLE Josta BIO Plant - 1.6 liter pot
Regular price €6,21 EURRegular priceUnit price / per -
CASSEILLE Rita BIO Plant - 1.6 liter pot
Regular price €6,21 EURRegular priceUnit price / per

Need personalized support?
Our team is always attentive to your needs, however our time is limited. We have sought the best way to put our knowledge at your service.
To do this, we created Agronomia, the AI Agronomist Advisor service.
Discover Agronomia
Collection: Our quality Casseille plants for professional market gardeners
Quick read / the essentials on Casseillier
The cultivation of blackcurrant, a hybrid fruit resulting from the cross between blackcurrant and gooseberry, is experiencing a promising boom in professional orchards. Bairiverse, a specialist wholesale supplier of small fruit plants , offers a professional and technical range of blackcurrant plants suitable for market gardeners, arboriculturists and nurserymen. Our catalog includes plants available in organic, conventional or untreated, in several formats: horticultural pots, mini-plugs, pots, bare roots or ready to repot.
Blackcurrant bushes are particularly appreciated for their hardiness, their stable yield (up to 25 tonnes/ha when fully ripe), and their multiple uses: fresh consumption, processing, or short-circuit marketing. At Bairiverse, a specialist wholesale supplier of small fruit plants , we support professionals in their technical choice thanks to a dedicated service, rapid delivery to the plot and personalized agronomic advice.
You can buy blackcurrant plants throughout the year, depending on your planting or diversification needs. Blackcurrant is attractive for its robustness (down to -20°C), its resistance to powdery mildew, and its lack of thorns. Its cultivation fits perfectly into a regenerative or organic production strategy, with an excellent yield from the 4th year. By choosing to buy blackcurrant plants from Bairiverse, you benefit from comprehensive support, solid agronomic expertise and a wide variety of varieties. To structure your project around an innovative and sought-after fruit, call on Bairiverse, your specialist wholesale supplier of small fruit plants .
Presentation of our range of Casseilles
Bairiverse, a specialist in small fruit plants for professionals, offers a wide range of blackcurrant plants for market gardeners and nurserymen. Our plants are available in organic, conventional, and untreated varieties to meet the requirements of demanding growers. We offer:
- Wide range of currant plants in 7, 8 and 9 cm horticultural pots, ideal for direct sales and mixed plantings
- Wide range of mini-plugged currant plants packaged in trays of 77 units, suitable for row planting or intensive systems
- Wide range of currant plants in 1 to 4 litre pots for optimal recovery and rapid rooting
- Wide range of bare root currant plants, ideal for planting from late autumn to early spring
- Wide range of ready-to-pot currant plants, allowing personalized management in the nursery or production
Our catalog includes professional-quality blackcurrant plants, available year-round and suitable for both open-field cultivation and small fruit diversification projects. All our plants are available for direct delivery to your farm with dedicated technical support.
Casseille cultivation in France
The Casseille Market in France: Technical Analysis 2022-2025
Jostaberry, a hybrid between blackcurrant and gooseberry, is part of the broader red berry market, which is experiencing interesting growth in France. Here is a detailed analysis of the current state and recent trends in this market.
Context of the berry market
Berry consumption is growing exponentially in France, driven by a young, family-oriented consumer base attracted by their nutritional and flavorful qualities. These fruits are seen as superfoods rich in fiber, antioxidants, anthocyanins, and vitamins C and E.
However, despite this growing demand, French production has remained relatively stable over the past ten years, creating a differential between supply and demand which represents a commercial opportunity.
Production data and cultivated areas
- Total area cultivated with small fruits: 3,600 hectares
- Blackcurrant self-sufficiency rate (sector indicator): 38%
- 138 specialist producers, mainly in Burgundy Franche-Comté
Technical specifications of cassia
- Vigorous, bushy hybrid, 1.20 to 1.50 m tall
- Thornless, unlike the gooseberry
- Fruits 1.5 to 1.8 cm in diameter, harvested in July
- Good hardiness (down to -20°C) and resistance to powdery mildew
Economic and technical data
- Yield: 0.6 to 1 kg/m² (1.5 to 3 kg/plant)
- Density: 0.15 to 0.3 plants/m²
- Selling price: €14 to €21/kg fresh
- High water requirement: 25 mm/week from flowering to harvest
Current challenges and opportunities
Challenges
- Aging infrastructure
- Climatic hazards: frost, drought
- Increased competition from imports
Opportunities
- Growing interest in French fruits
- New outlets: cosmetics, infusions, high-end food industry
- Possible integration into regenerative agriculture and short circuits
Outlook for organic blackcurrant
- Expected growth of the organic market: +3 to 5% in volume in 2025
- Strong demand for local and certified berries
- AB certification valued in specialist networks and direct sales
Our sales arguments
Delivery designed for blackcurrant producers
- Delivery to your plot or farm
- Delivery possible within 15 days throughout France and Europe
- Careful delivery with tailgate option for easy unloading
Technical support dedicated to the cultivation of cassia
- Responsive sales service: quote within 48 hours
- Personalized technical advice and specific itineraries for cassia
- Technical support provided throughout the project
A complete and competitive offer
- Organic, conventional or untreated blackcurrant plants
- Wide range of varieties available all year round
- Producer prices with decreasing rates according to volumes
- The widest range of small fruit plants in pots, alveoli, pots and bare roots
Bairiverse supports you in the development of cassia cultivation with a professional offer designed to meet the requirements of market gardeners, arboriculturists and nurserymen.
General presentation: Casseilles – A hybrid fruit of the future for professional cultivation in France
Blackcurrants, also known as caseilles, are hybrid fruits resulting from the cross between the blackcurrant (Ribes nigrum) and the gooseberry (Ribes uva-crispa). This cross has resulted in a productive, hardy plant, adapted to varied climatic conditions, producing fruits rich in aromas, antioxidants and with promising commercial potential.
With consumers' growing interest in unique, organic, and locally produced berries, cassia represents an interesting opportunity for agricultural professionals, both in open-field cultivation and organic farming. Setting up a sales site for cassia plants for these professionals requires a comprehensive technical vision of the sector, from planting to marketing.
Soil preparation and planting
The ideal soil for growing cassias should have a slightly acidic pH, between 5.5 and 6.5. Good soil structure is crucial: a balanced soil of sand, silt, and clay allows for efficient drainage while retaining moisture. An organic matter content of between 3 and 5% is recommended, in addition to an organic amendment of 30 to 50 tons of composted manure per hectare.
The optimal planting density varies between 3,000 and 4,000 plants/ha. The recommended spacing is 0.7 to 1 meter between plants in the row and 2.5 to 3 meters between rows. The ideal planting period is from November to March, frost-free.
Pollination and fertilization
Most cassia varieties are self-fertile, but cross-pollination significantly improves yields. Planting several varieties in close proximity and the presence of pollinating insects, particularly bees, promotes a high fruit set rate (up to 80%). It is recommended to install a hive for every 2,000 to 3,000 m², and to promote biodiversity with flower strips or insect hotels.
Adapted irrigation
Drip irrigation is highly recommended for its precision and efficiency (up to 95%). Weekly water requirements reach approximately 25 mm between flowering and harvest. Good water management helps avoid water stress (reduced growth, small fruits) and excess water (root diseases). Automated irrigation is a valuable asset for medium to large farms.
Fertilization: organic and conventional
Depending on the production method (organic or conventional), the strategies differ:
- In organic farming : Addition of compost (15-30 t/ha), composted manure every 2-3 years, organic NPK fertilizers, and natural biostimulants.
- Conventional : Balanced mineral fertilizer inputs, supplemented by foliar applications and growth regulators according to specific needs.
Regular soil analysis is essential to adjust nutrient inputs.
Pruning and thinning
Winter pruning aims to maintain a balance between young and old branches (8 to 12 per plant) and encourage vegetative renewal. Manual thinning after fruit set improves the size (1.2 to 1.8 cm in diameter) and quality of the berries, with a target of 5 to 8 kg of fruit per adult plant.
Protection against climatic stress
The cultivation of cassia requires protective measures against climatic hazards:
- Against frost : spraying, anti-freeze towers, candles or heaters.
- Against drought : efficient irrigation, mulching, windbreaks.
- Against excess water : drainage systems, mounds, retention basins.
Management of weeds and pests
Weed control methods can be mechanical, thermal, or mulching. In organic farming, the use of natural preparations (nettle manure, horsetail decoction, neem oil, Bacillus thuringiensis) is recommended. In conventional farming, phytosanitary treatments must comply with legal doses and deadlines.
Harvest and productivity
Harvesting takes place from mid-July to early August, over 2 to 3 weeks. The fruits are ripe when they are black-purple in color, have a soft texture, and a sugar content of 14 to 16° Brix. Harvesting can be done manually (2 to 4 kg/plant) or mechanically (up to 8 kg/plant).
Post-harvest and storage
Rapid refrigeration at 0-1°C allows the fruit to be preserved for up to a week. For long-term storage, the fruit can be frozen or dried. It is also suitable for processing into jams, syrups, juices, liqueurs, or dietary supplements.
Market and marketing
The French market is still emerging (200 to 300 tonnes/year), but it attracts a public looking for original fruits. Direct sales, on-farm processing, and short supply chains represent significant opportunities for development. The European market, particularly in Germany and Scandinavia, is showing growing interest.
Yield and lifespan of plantations
Yields increase with plant age:
Age of planting | Estimated yield (t/ha) |
---|---|
2nd-3rd year | 1 to 2 tons |
4th-5th grade | 5 to 10 tons |
At full maturity | 15 to 25 tons |
The productive lifespan is estimated at between 12 and 15 years.
Propagation and production of plants
The multiplication methods are varied:
- Dry wood cuttings (70-80%)
- Layering (90-95%)
- Division of clumps (95-100%)
- In vitro culture (large scale)
- Grafting (60-70%)
Cuttings and in vitro culture are preferred in professional nurseries.
To summarize: Casseillier
The black currant is becoming increasingly sought after by berry professionals. A thornless hybrid, high-yielding and resistant to cold and disease, black currant offers solid advantages for modern and sustainable crops. Bairiverse is establishing itself as a specialist wholesale supplier of berry plants , with a wide range of black currants in packaging suitable for mechanized planting, direct sales or organic crops.
We provide plants available in conventional, untreated and organic farming, deliverable throughout France and Europe. As a specialist wholesale supplier of small fruit plants , Bairiverse offers you a complete technical range, producer prices with decreasing rates, as well as tailor-made cultural and logistical support. Thanks to our expertise, you can buy blackcurrant plants with complete peace of mind, with technical support provided before, during and after planting.
Blackcurrant meets many market opportunities: original fruits, regenerative agriculture, local sales, on-farm processing or export. Its productivity, low need for chemical inputs and good conservation make it a wise choice for any producer wishing to differentiate themselves. With Bairiverse, buying blackcurrant plants becomes a reliable and sustainable investment to diversify your crops. Choose excellence with Bairiverse, your specialist wholesale supplier of small fruit plants , and give new impetus to your operation by choosing to buy blackcurrant plants adapted to your requirements.
Additional / Useful information:

French gooseberry market in 2025
Gooseberry (Ribes uva-crispa), a shrub native to the Caucasus and northern Ukraine, is a popular choice for its tangy berries, which have multiple culinary uses and nutritional benefits. In France, this crop is experiencing renewed interest thanks to diversification opportunities, growing production, and sustainability-focused innovations, despite challenges related to international competition and the organic market.
Presentation and commercial uses
Gooseberry (Ribes uva-crispa) is a thorny shrub native to the Caucasus and northern Ukraine, growing between 50 cm and 1.5 metres in height . Its fruits, called gooseberries, are oval berries 1.5 cm in diameter, which can be white, red, yellow or green depending on the variety . These fruits are distinguished by their thick, slightly fuzzy skin and juicy, tangy flesh .
In France, gooseberries are experiencing a renewed interest, particularly in contemporary cuisine where their acidity is sought after . Their main commercial uses include fresh consumption, processing into jams, and use as an accompaniment to meat or fish dishes . Additionally, these berries are valued for their nutritional benefits, being rich in vitamins C, A and B, as well as minerals such as calcium and potassium . Their low sugar content and diuretic and digestive properties also make them a product of choice for health-conscious consumers .
Evolution of the French market
The French gooseberry market has seen mixed trends in recent years. For the conventional market, production increased from 80,512 metric tons in 2019 to 90,904.3 metric tons in 2021 . This growth reflects increased demand, both domestically and for export. However, the organic sector has faced challenges. In 2023, the organic vegetable sector suffered a 6% decline in its agricultural area . This decline is part of a broader trend in the French organic market, which has seen its share in consumers' shopping baskets decrease slightly, from 6% in 2022 to 5.6% in 2023, mainly due to inflation .
Key points:
- Increase in conventional gooseberry production
- Decline in organic vegetable farming areas
- Slight drop in the share of organic products in consumption
- Inflation impacting organic products less (+8%) than conventional products (+12%)
- Growth in direct sales (+9% in 2023), reaching 14% of the organic market
Current market status
The French gooseberry market is currently experiencing moderate growth, reflecting trends in the European market, which dominates global production with a 90% market share. In 2024, the French conventional market represents around 10% of European production, or approximately 9,000 metric tonnes . Cultivated areas are estimated at around 500 hectares, mainly in the North-East and Central regions of France.
For the organic market, despite a slight general decline in the organic sector in France, demand for organic gooseberries remains stable. The area cultivated organically is estimated at around 50 hectares, producing nearly 450 tonnes per year . There is a growing trend towards product diversification, with an increase in demand for specific varieties such as Crispa varianta, suitable for organic cultivation . Organic producers are banking on the quality and health benefits of gooseberries to maintain consumer interest, despite current economic challenges .
Favorable regions and terroirs
The main gooseberry-producing regions in France are the Northeast (Grand Est, Hauts-de-France) and the Centre-Val de Loire. These regions benefit from favorable climatic conditions with cool, humid summers and harsh winters, ideal for growing this shrub .
Gooseberry thrives particularly in semi-mountainous areas and appreciates heavy, clayey soils . Producing regions generally offer:
- A temperate climate with good summer rainfall
- Deep, fresh soils rich in organic matter
- A sunny or partially shaded location, protected from strong winds
- Low winter temperatures, promoting plant dormancy
These specific conditions explain the concentration of production in these regions, where market gardeners can optimize their yields while benefiting from a terroir conducive to the quality of the fruit .
Varieties and cultivation techniques
The main gooseberry varieties grown in France include ' Germania ' (early red fruits), ' Varianta ' (tart golden fruits), and ' Freedonia ' (thornless, burgundy-red fruits) . These shrubs thrive in moist, rich, well-drained soil, preferring clay loam . They tolerate partial shade but produce best in full sun with good air circulation .
The recommended planting density is approximately 1.20 m between plants . Irrigation is crucial, especially during times of drought . Average yields vary between 2 and 3 kg per plant in conventional farming, while in organic farming they are slightly lower. Gooseberry bushes come into production in the second year and remain productive for 8 to 10 years . To optimize cultivation, it is advisable to add compost in the spring and crushed horn in the fall.
Trade and international competition
France occupies a modest position in the international gooseberry market, with production primarily intended for domestic consumption. Europe dominates the global market, accounting for 90% of total production, with Russia, Ukraine, and the United Kingdom as the main producers.
French gooseberry imports come mainly from neighboring European countries, notably the Netherlands, Germany, and Poland. Although exact import volumes are not specified, they remain relatively small compared to domestic production. These imports have a limited impact on French production, as they mainly supplement local supply during off-season periods. However, competition from imported products encourages French producers to differentiate themselves by focusing on quality, local varieties, and sustainable production methods to maintain their position in the national market.
Development opportunities
The gooseberry market offers interesting opportunities for French producers, both in the conventional and organic sectors. In the conventional sector, the growing demand for natural and functional products is paving the way for a diversification of offers, particularly towards gooseberry extracts used in the food and cosmetics industries . Producers can explore new industrial opportunities, such as the production of standardized extracts for food supplements and nutraceuticals .
For the organic market, despite a slight slowdown, the outlook remains promising. The trend towards organic and sustainable production methods meets the expectations of environmentally conscious consumers . Organic producers can benefit from institutional support for converting to and maintaining organic farming. In addition, the growing demand for organic ready-to-eat (RTE) and ready-to-eat (RTE) products offers opportunities for developing new organic gooseberry-based products .
Profitability and financial aid
Gooseberry production offers interesting economic potential for French market gardeners. Conventionally grown, the average yield varies from 2 to 4 kg per plant per year, with an average selling price of 14 to 20 euros per kg for fresh produce . For organic crops, the yield is slightly lower, 1 to 2 kg per plant . However, the profitability of organic production is supported by specific aid, in particular conversion aid and maintenance aid .
In terms of profitability, gooseberry cultivation compares favorably with other crops. Gross margins can reach 700-1000 kg per 1000 m² per year, which is competitive compared with other market garden crops. To support this sector, the government has put in place aid schemes, including a €105 million budget in 2024 for organic farming . Producers can also benefit from an organic tax credit increased to €3,500, as well as regional aid for certification, installation and investments .
Sector challenges and risks
The gooseberry market, both conventional and organic, faces several challenges. The volatility of agricultural prices, a characteristic of agricultural markets, represents a major risk for producers by depriving them of the visibility necessary to increase their investments . This instability is particularly pronounced for sectors with low potential, where the increase in production costs can vary from €37 to €87/t depending on the scenarios .
The organic market faces multiple constraints. Strict regulations and high production costs can make it difficult for organic farms to achieve economic stability, as they experience lower yields than conventional agriculture . In addition, the risk of trivialization in the eyes of consumers and increased competition from new regulatory constraints imposed on conventional products threaten the differentiation of organic products . The loss of consumer confidence and the possible disappearance of specialist distribution also constitute serious threats to the organic sector .
Innovations and future prospects
The gooseberry sector is experiencing a promising dynamic of innovation. Research is underway to develop varieties that are more disease-resistant and better adapted to changing climatic conditions . The integration of agroecological practices, such as participatory selection involving farmers, is gaining ground to create more hardy and genetically diverse population varieties. These approaches aim to improve the resilience of crops to environmental stresses.
In the medium term, the market is expected to experience sustained growth, with projections reaching USD 1.92 billion by 2029 . This expansion will likely be driven by growing demand for natural and functional products, as well as the emergence of new opportunities in the food, cosmetics and nutraceutical industries . The emphasis on the health benefits of gooseberries, including their antioxidant properties, is expected to drive innovation in processed products and dietary supplements . The trend towards more sustainable agriculture and the demand for organic products could also influence the evolution of the market, with an expected growth of 3 to 5% in volume for the organic sector by 2025 .
Recommendations for market gardeners
The integration of gooseberry cultivation presents significant advantages for French market gardeners. This crop offers an interesting diversification with an attractive yield potential of 2 to 3 kg per plant in conventional farming . In addition, the growing demand for natural and functional products opens up new market opportunities .
However, the challenges are not insignificant. The crop requires special attention to irrigation, especially during periods of drought . Producers also have to deal with price volatility and competition from European imports .
Recommendations for market gardeners:
- Favor varieties adapted to the local terroir and resistant to diseases such as ' Varianta ' or ' Freedonia ' .
- Adopt agroecological practices to improve crop resilience and reduce costs.
- Explore processing and direct sales opportunities to increase added value .
- Consider organic conversion to benefit from specific aid and meet the growing demand for organic products .
- Invest in training and innovation to optimize cultivation and marketing techniques.
In conclusion, gooseberry cultivation can be a viable option for French market gardeners willing to invest in quality production and explore new markets. A strategic approach, combining innovation and sustainability, will be essential for success in this rapidly evolving sector.
Suppliers and professional advice
To obtain quality gooseberry plants or personalized advice for planting your plot, two specialized suppliers are at your disposal:
-
Bairiverse ( https://plantspetitsfruits.com/ ): Wholesale supplier offering a wide range of small fruit plants, including gooseberries. They offer plants in various formats (mini-plugs, pots, pots) adapted to the needs of professionals . Their customer service is responsive, with a response within 48 hours .
-
Vegetable Econome ( https://economealegumes.fr/ ): Trader in plants and plant material, offering decreasing prices according to volume and direct delivery to your farm . They have an organic and conventional range, and their sales team is available for personalized advice.
These two companies offer technical expertise and support to optimize your gooseberry production, from varietal selection to planting .
French Small Fruit Market in 2025
The berry market in France offers promising opportunities for market gardeners in 2025, thanks to growing demand for these prized fruits, both fresh and processed. Despite challenges related to climatic hazards, international competition, and production costs, producers can take advantage of regional specificities, financial support, and varietal innovations to develop this high-value-added sector, particularly in organic and short supply chains.
Presentation and commercial uses
Small red fruits include various species such as raspberries , gooseberries , blackcurrants and blueberries . They are generally shrubs or bushes producing edible berries appreciated for their taste and nutritional qualities . Their main commercial uses in France are:
- Fresh produce sales in markets and supermarkets, in high demand during the summer season
- Processing into jams, coulis, syrups and other derivative products
- Use in baking and catering
- Direct sales on the farm and through short supply chains, promoting local production
- Supplying the food industry (yogurts, desserts, etc.)
These fruits benefit from a positive image among consumers, associated with taste pleasure and health benefits . Their cultivation makes it possible to enhance the value of small agricultural areas, offering interesting opportunities for market gardeners .
Recent market developments
The French berry market has seen mixed developments in recent years. For the conventional market, there has been a slight increase in cultivated areas, particularly in Bourgogne-Franche-Comté, which accounts for 44% of national blackcurrant production . However, volumes have fluctuated due to climatic hazards. Regarding organic, despite a general downward trend in areas under conversion (-28% in 2022), the organic berry sector has held up better thanks to sustained demand . Certified organic areas increased by 8%, reflecting growing consumer interest in local organic products .
- Conventional market: Slight increase in surface area, variable volumes
- Organic market: Growth in certified areas (+8%), decrease in conversions
- Growing demand for local and organic products
- Organic fruit and vegetable market share stable at 6.7% in volume and 7.9% in value in 2024
- Less marked decline in volume purchases for organic fruit and vegetables compared to conventional ones
Current market status
The French berry market is currently experiencing mixed dynamics. For the conventional market, cultivated areas remain stable, with a slight upward trend for certain species such as strawberries. Production volumes fluctuate depending on climatic conditions, but there is growing demand for tropical fruits such as avocados, whose consumption reached 150,000 tonnes in 2023 . The organic market, meanwhile, is experiencing a slowdown after years of strong growth. Certified organic areas for fresh fruit will represent 30,269 ha in 2022, with a notable drop in conversions (-23%) . Despite this decline, organic still represents 27% of the French fruit-growing agricultural area, demonstrating a resilient sector in the face of current economic challenges .
- Conventional: Stability of surfaces, increasing demand for certain exotic fruits
- Organic: 30,269 ha certified, slowdown in conversions but maintenance of a significant share (27% of the fruit UAA)
- General trend: Decrease in volumes purchased (-10% organic, -6% conventional), but increase in the average basket
Producing regions and terroirs
The production of small fruits in France is concentrated in several key regions, each with its own specificities:
- Hauts-de-France: Leading gooseberry producing region (27% of national areas) . Aisne specializes in raspberries, Oise in blackcurrants, and Nord-Pas-de-Calais in strawberries .
- Rhône-Alpes: Main production area for raspberries and redcurrants .
- Burgundy: Important for blackcurrant cultivation, particularly in the communes of Arcenant, Echevronne, Fussey .
- Loire Valley: Diversified production, including blueberries, raspberries and redcurrants .
- Aquitaine and Limousin: Major areas for blueberries .
Favorable regional specificities include:
- Acidic to neutral, well-drained soils for most small fruits .
- Temperate climate with good sunshine, crucial for the development of aromas .
- Altitude (e.g. 900m on average in Velay) allowing for deseasonal production .
These varied conditions allow France to cultivate a wide range of small fruits, adapted to local terroirs.
Cultural requirements and varieties
Small fruits require specific growing conditions for optimal production. The main varieties grown in France include Gariguette and Mariguette for strawberries, and Patriot for blueberries . These fruits generally prefer well-drained soils, rich in organic matter, with a slightly acidic to neutral pH (5.5-7.0) . Irrigation is crucial, especially for strawberries and raspberries, with a drip system recommended . Planting density varies depending on the species: 30 cm between plants for strawberries, 100-150 cm for blueberries . Yields in organic farming are generally 20-30% lower than conventionally grown. Most small fruits come into production 1-2 years after planting and remain productive for 5-10 years, depending on the species and care .
Foreign trade and competition
France occupies a modest position on the international berry market, with insufficient production to meet domestic demand. Imports play a crucial role, particularly for raspberries and blueberries, where only 15% of consumption is covered by French production . The main suppliers are Spain, Peru, Chile, and Mexico, whose combined share reaches 51.4% of fresh berry imports . This dependence on imports exerts competitive pressure on French producers, particularly in terms of price, with Spain, for example, producing tomatoes at 1 euro less per kilo . However, this situation also offers opportunities for the development of local production, particularly in short supply chains and organic, to meet the growing demand for quality French products .
Development opportunities
The French berry market offers significant opportunities for local producers, both conventional and organic. For the conventional market, diversification into berries represents a promising growth strategy, allowing the exploitation of new segments and reducing the risks associated with a single production . The growing imports of raspberries (+100%), blackberries (+150%) and blueberries (+500%) over ten years reveal significant development potential for national production .
In the organic sector, despite a recent slowdown, opportunities remain numerous. Institutional aid, such as the "Ambition Bio 2017" program, aims to double the area under organic farming . Consumer demand for local and traceable organic products remains strong, offering opportunities in short supply chains, supermarkets and artisanal processing. Producers can benefit from investment aid from various organizations such as Regional Councils or FranceAgriMer to develop their organic projects .
Profitability and financial aid
Organic berry production has production costs that are approximately 20 to 30% higher than conventional production, mainly due to higher labor costs and generally lower yields . However, the selling prices of organic berries are on average 44% higher than their conventional equivalents, which helps to offset these additional costs . Potential profitability remains attractive, with gross margins reaching €15,000 to €20,000/ha for certain species such as raspberries or blueberries, compared to alternative crops such as cereals .
To support this sector, several aid schemes are available. Conversion aid (CAB) and maintenance aid (MAB) offer financial support to organic producers, with amounts varying depending on the crops . The organic tax credit, increased to €3,500, is also available to farms generating more than 40% of their income from organic products . In addition, an exceptional support fund of 105 million euros has been set up in 2024 to help organic farms that have suffered economic losses, demonstrating the commitment of public authorities to this promising sector.
Sector challenges and risks
The market for both conventional and organic berries is facing significant challenges. In the conventional sector, international competition, particularly from Poland, is exerting strong pressure on prices . Climatic hazards can lead to production losses ranging from 30 to 70% depending on the plots, while phytosanitary risks increase with a limited number of approved products . In addition, the presence of pesticide residues in more than 70% of conventional fruits raises concerns among consumers .
For the organic market, the main constraints are linked to high production costs, resulting from a more labor-intensive cultivation method . Strict regulations involve regular inspections and costly certifications. Competition is intensifying in the organic market, with supply growing faster than demand, putting downward pressure on prices . Organic berries cost 30% to 50% more than their conventional counterparts, which may hinder their adoption by consumers .
Innovations and future perspectives
The berry sector in France is experiencing a promising dynamic of innovation. Research is focusing on developing varieties that are more disease-resistant and adapted to climate change, such as the ever-bearing Kwanza raspberry or the Sekoya Pop blueberry . Agroecological practices are gaining ground, with the increasing adoption of techniques such as dynamic population management and participatory selection, allowing for better local adaptation of varieties .
By 2030, the market is expected to experience sustained growth, driven by changing eating habits and growing demand for healthy, local products . The goal of some brands, such as Pink Lady, to reach 100 million annual European consumers by 2030 illustrates this potential . The integration of advanced technologies, such as nanotechnology and precision agriculture, is also expected to revolutionize farming practices, improving yields and fruit quality .
Recommendations for market gardeners
Growing small fruits offers interesting opportunities for French market gardeners, but requires careful consideration before embarking on the venture. Advantages include growing demand, potentially high margins, and the opportunity to diversify production . However, this crop presents challenges such as high installation costs, sensitivity to climatic hazards and increased international competition .
For an informed decision, here are some recommendations:
- Carefully assess your land and water resources, which are essential for the success of these crops .
- Start small to test different varieties and techniques before investing heavily .
- Favor short circuits and direct sales to maximize margins .
- Consider organic certification to meet the growing demand for local and organic products .
- Learn specific growing and disease management techniques for these delicate fruits .
- Explore the financial assistance available for organic installation and conversion .
By taking a step-by-step approach and leveraging local resources and available support, integrating berries can become a major asset for your market gardening operation.
Specialist suppliers and consultants
For professional market gardeners looking for quality berry plants or advice on planting a plot, two specialist suppliers stand out on the French market:
- Bairiverse ( https://plantspetitsfruits.com/ ): Wholesale supplier offering a wide range of small fruit plants in various formats (mini-balls, pots, pots). They offer organic and conventional plants, with a responsive sales service and fast delivery throughout France .
- Econome à Légumes ( https://economealegumes.fr/ ): Trader in plants and plant material, offering producer prices and direct delivery to the farm. They supply organic and conventional plants, with a focus on quality and customer service .
These two companies not only offer quality plants, but also personalized technical support, advice on the choice of varieties and growing routes adapted to your project. Their expertise can prove invaluable in optimizing your berry production .
Bairiverse, your partner for market gardeners and small fruit producers
Why Choose Bairiverse as a Wholesale Partner in Small Fruit Plants for Market Gardeners and Farmers
For market gardeners, crop managers, and berry producers, ensuring a reliable, high-quality supply of plants is essential. Bairiverse positions itself as the specialized wholesale partner for berry plants, offering professional-quality products and technical expertise tailored to the needs of farms. Thanks to a wide variety of varieties, personalized advice, and seamless logistics, Bairiverse has established itself as a key supplier for berry producers throughout France.
Why Choose Bairiverse as Your Berry Plant Supplier?
Simple and seamless agricultural supply without complications
Bairiverse's mission is to simplify supply for farmers. With flexible logistics solutions, including 15-day delivery and responsive customer service, Bairiverse provides seamless access to quality berry plants without unnecessary complexity. This hassle-free process allows market gardeners to focus on their production rather than logistical challenges.
The widest range of berry plants in France
Bairiverse offers an extensive variety range in France, with plants sourced from specialized nurseries, guaranteeing professional quality and tailored to the needs of growers. This wide range includes conventional, organic, and untreated plants, and comes in various forms: bare root, 7 cm horticultural pot, mini-plugs, and honeycomb trays, among others. Bairiverse offers a personalized and varied solution for every berry grower.
Professional quality at direct producer prices
Market gardeners and crop managers benefit from unbeatable value for money with Bairiverse. By sourcing directly from the supplier, they benefit from volume-based pricing and optimal plant quality, adapted to professional standards. Bairiverse's positioning as a wholesaler with producer prices allows farms to maintain increased competitiveness.
Careful delivery adapted to farms
Delivery logistics are a key component for Bairiverse, with on-farm or direct-to-plot delivery services available, including the option of tailgate delivery for larger orders. By offering nationwide coverage and customized delivery options, Bairiverse ensures plants arrive in perfect condition and on time, ready for planting.
Technical advice and dedicated support for market gardeners
As an expert berry supplier, Bairiverse doesn't just sell plants; the team offers specialized technical support for market gardeners and berry producers, helping to optimize growing methods. With comprehensive technical itineraries and free personalized advice, crop managers can benefit from tailored support to improve the productivity and quality of their crops.
Products Available at Bairiverse
Bairiverse offers a complete range to meet the diverse needs of producers:
- Organic, conventional and untreated berry plants
- Mini-clods in a tray of 77 units
- 7 cm horticultural pots for easy planting
- Bare root plants, ideal for large areas and farms
- Professional quality plants adapted to the high standards of growers
Free Technical Support and Advice for Farmers
Bairiverse stands out by offering a free technical support service for producers. By providing no-obligation quotes and advice, the company helps farmers optimize their crops with solutions tailored to their specific needs. This unique service reinforces Bairiverse's added value as a trusted partner for farms.
Responsive Sales Service and Quality Customer Experience
Bairiverse's sales team stands out for its responsiveness and availability . Quote requests are processed in less than 48 hours, allowing customers to quickly plan their supply. This rapid service, combined with quality after-sales service, guarantees a serene and professional customer experience.
Bairiverse: Your Partner to Develop and Diversify Your Small Fruit Farm
By choosing Bairiverse, market gardeners and crop managers ensure a reliable, technical, and responsive partnership. The diversity of our offerings, technical support, and optimized logistics make Bairiverse an essential supplier for all growers specializing in berries. So, why wait? Plant your berry plot with the best plants, expert advice, and competitive prices.
FAQ for Bairiverse - Wholesale Partner in Small Fruit Plants for Market Gardeners and Farmers
What types of berry plants are available at Bairiverse?
Bairiverse offers a wide range of berry plants, including organic, conventional, and untreated plants. Options include bare-root plants, 7cm horticultural pots, plugs, and trays, allowing growers to choose the right varieties for their needs.
What are the benefits of choosing Bairiverse as your berry plant supplier?
Bairiverse offers flexible logistics with fast delivery within 15 days, a wide range of varieties, competitive producer-direct prices, and personalized technical support. This partnership simplifies procurement and helps farmers maintain quality production.
Does Bairiverse offer technical support for berry producers?
Yes, Bairiverse provides free, specialized technical support for market gardeners. Growers receive technical guidance, personalized advice, and assistance to optimize their growing methods and improve their productivity.
How are plants ordered from Bairiverse delivered?
Bairiverse offers delivery options tailored to farms, including direct delivery to the plot or farm, with the option of a tailgate option for large orders. This logistics ensures fast and secure delivery of plants.
What are the benefits of Bairiverse customer service?
Bairiverse provides a responsive sales team, processing quote requests in less than 48 hours and ensuring quality after-sales service. This responsiveness guarantees a smooth and professional customer experience.
Why is Bairiverse the ideal partner for diversifying a berry farm?
With a diverse offering, free technical advice, optimized logistics, and competitive prices, Bairiverse helps producers develop and diversify their berry crops. This partnership ensures consistent quality, technical support, and practical solutions tailored to the needs of each farm.
Bairiverse, your partner for market gardeners and small fruit producers
Why Choose Bairiverse as a Wholesale Partner in Small Fruit Plants for Market Gardeners and Farmers
For market gardeners, crop managers, and berry producers, ensuring a reliable, high-quality supply of plants is essential. Bairiverse positions itself as the specialized wholesale partner for berry plants, offering professional-quality products and technical expertise tailored to the needs of farms. Thanks to a wide variety of varieties, personalized advice, and seamless logistics, Bairiverse has established itself as a key supplier for berry producers throughout France.
Why Choose Bairiverse as Your Berry Plant Supplier?
Simple and seamless agricultural supply without complications
Bairiverse's mission is to simplify supply for farmers. With flexible logistics solutions, including 15-day delivery and responsive customer service, Bairiverse provides seamless access to quality berry plants without unnecessary complexity. This hassle-free process allows market gardeners to focus on their production rather than logistical challenges.
The widest range of berry plants in France
Bairiverse offers an extensive variety range in France, with plants sourced from specialized nurseries, guaranteeing professional quality and tailored to the needs of growers. This wide range includes conventional, organic, and untreated plants, and comes in various forms: bare root, 7 cm horticultural pot, mini-plugs, and honeycomb trays, among others. Bairiverse offers a personalized and varied solution for every berry grower.
Professional quality at direct producer prices
Market gardeners and crop managers benefit from unbeatable value for money with Bairiverse. By sourcing directly from the supplier, they benefit from volume-based pricing and optimal plant quality, adapted to professional standards. Bairiverse's positioning as a wholesaler with producer prices allows farms to maintain increased competitiveness.
Careful delivery adapted to farms
Delivery logistics are a key component for Bairiverse, with on-farm or direct-to-plot delivery services available, including the option of tailgate delivery for larger orders. By offering nationwide coverage and customized delivery options, Bairiverse ensures plants arrive in perfect condition and on time, ready for planting.
Technical advice and dedicated support for market gardeners
As an expert berry supplier, Bairiverse doesn't just sell plants; the team offers specialized technical support for market gardeners and berry producers, helping to optimize growing methods. With comprehensive technical itineraries and free personalized advice, crop managers can benefit from tailored support to improve the productivity and quality of their crops.
Products Available at Bairiverse
Bairiverse offers a complete range to meet the diverse needs of producers:
- Organic, conventional and untreated berry plants
- Mini-clods in a tray of 77 units
- 7 cm horticultural pots for easy planting
- Bare root plants, ideal for large areas and farms
- Professional quality plants adapted to the high standards of growers
Free Technical Support and Advice for Farmers
Bairiverse stands out by offering a free technical support service for producers. By providing no-obligation quotes and advice, the company helps farmers optimize their crops with solutions tailored to their specific needs. This unique service reinforces Bairiverse's added value as a trusted partner for farms.
Responsive Sales Service and Quality Customer Experience
Bairiverse's sales team stands out for its responsiveness and availability . Quote requests are processed in less than 48 hours, allowing customers to quickly plan their supply. This rapid service, combined with quality after-sales service, guarantees a serene and professional customer experience.
Bairiverse: Your Partner to Develop and Diversify Your Small Fruit Farm
By choosing Bairiverse, market gardeners and crop managers ensure a reliable, technical, and responsive partnership. The diversity of our offerings, technical support, and optimized logistics make Bairiverse an essential supplier for all growers specializing in berries. So, why wait? Plant your berry plot with the best plants, expert advice, and competitive prices.
FAQ for Bairiverse - Wholesale Partner in Small Fruit Plants for Market Gardeners and Farmers
What types of berry plants are available at Bairiverse?
Bairiverse offers a wide range of berry plants, including organic, conventional, and untreated plants. Options include bare-root plants, 7cm horticultural pots, plugs, and trays, allowing growers to choose the right varieties for their needs.
What are the benefits of choosing Bairiverse as your berry plant supplier?
Bairiverse offers flexible logistics with fast delivery within 15 days, a wide range of varieties, competitive producer-direct prices, and personalized technical support. This partnership simplifies procurement and helps farmers maintain quality production.
Does Bairiverse offer technical support for berry producers?
Yes, Bairiverse provides free, specialized technical support for market gardeners. Growers receive technical guidance, personalized advice, and assistance to optimize their growing methods and improve their productivity.
How are plants ordered from Bairiverse delivered?
Bairiverse offers delivery options tailored to farms, including direct delivery to the plot or farm, with the option of a tailgate option for large orders. This logistics ensures fast and secure delivery of plants.
What are the benefits of Bairiverse customer service?
Bairiverse provides a responsive sales team, processing quote requests in less than 48 hours and ensuring quality after-sales service. This responsiveness guarantees a smooth and professional customer experience.
Why is Bairiverse the ideal partner for diversifying a berry farm?
With a diverse offering, free technical advice, optimized logistics, and competitive prices, Bairiverse helps producers develop and diversify their berry crops. This partnership ensures consistent quality, technical support, and practical solutions tailored to the needs of each farm.