Eclat RHUBARBE Goliath - morceau de souche (bouture de pied mère)

The berry market in France offers promising opportunities for market gardeners in 2025, thanks to growing demand for these prized fruits, both fresh and processed. Despite challenges related to climatic hazards, international competition, and production costs, producers can take advantage of regional specificities, financial support, and varietal innovations to develop this high-value-added sector, particularly in organic and short supply chains.

Presentation and commercial uses

Small red fruits include various species such as raspberries , gooseberries , blackcurrants and blueberries . They are generally shrubs or bushes producing edible berries appreciated for their taste and nutritional qualities . Their main commercial uses in France are:

• Fresh produce sales in markets and supermarkets, in high demand during the summer season
• Processing into jams, coulis, syrups and other derivative products
• Use in baking and catering
• Direct sales on the farm and through short supply chains, promoting local production
• Supplying the food industry (yogurts, desserts, etc.)

These fruits benefit from a positive image among consumers, associated with taste pleasure and health benefits . Their cultivation makes it possible to enhance the value of small agricultural areas, offering interesting opportunities for market gardeners .

Recent market developments

The French berry market has seen mixed developments in recent years. For the conventional market, there has been a slight increase in cultivated areas, particularly in Bourgogne-Franche-Comté, which accounts for 44% of national blackcurrant production . However, volumes have fluctuated due to climatic hazards. Regarding organic, despite a general downward trend in areas under conversion (-28% in 2022), the organic berry sector has held up better thanks to sustained demand . Certified organic areas increased by 8%, reflecting growing consumer interest in local organic products .

• Conventional market: Slight increase in surface area, variable volumes
• Organic market: Growth in certified areas (+8%), decrease in conversions
• Growing demand for local and organic products
• Organic fruit and vegetable market share stable at 6.7% in volume and 7.9% in value in 2024
• Less marked decline in volume purchases for organic fruit and vegetables compared to conventional ones

Current market status

The French berry market is currently experiencing mixed dynamics. For the conventional market, cultivated areas remain stable, with a slight upward trend for certain species such as strawberries. Production volumes fluctuate depending on climatic conditions, but there is growing demand for tropical fruits such as avocados, whose consumption reached 150,000 tonnes in 2023 . The organic market, meanwhile, is experiencing a slowdown after years of strong growth. Certified organic areas for fresh fruit will represent 30,269 ha in 2022, with a notable drop in conversions (-23%) . Despite this decline, organic still represents 27% of the French fruit-growing agricultural area, demonstrating a resilient sector in the face of current economic challenges .

• Conventional: Stability of surfaces, increasing demand for certain exotic fruits
• Organic: 30,269 ha certified, slowdown in conversions but maintenance of a significant share (27% of the fruit UAA)
• General trend: Decrease in volumes purchased (-10% organic, -6% conventional), but increase in the average basket

Producing regions and terroirs

The production of small fruits in France is concentrated in several key regions, each with its own specificities:

• Hauts-de-France: Leading gooseberry producing region (27% of national areas) . Aisne specializes in raspberries, Oise in blackcurrants, and Nord-Pas-de-Calais in strawberries .
• Rhône-Alpes: Main production area for raspberries and redcurrants .
• Burgundy: Important for blackcurrant cultivation, particularly in the communes of Arcenant, Echevronne, Fussey .
• Loire Valley: Diversified production, including blueberries, raspberries and redcurrants .
• Aquitaine and Limousin: Major areas for blueberries .

Favorable regional specificities include:

• Acidic to neutral, well-drained soils for most small fruits .
• Temperate climate with good sunshine, crucial for the development of aromas .
• Altitude (e.g. 900m on average in Velay) allowing for deseasonal production .

These varied conditions allow France to cultivate a wide range of small fruits, adapted to local terroirs.

Cultural requirements and varieties

Small fruits require specific growing conditions for optimal production. The main varieties grown in France include Gariguette and Mariguette for strawberries, and Patriot for blueberries . These fruits generally prefer well-drained soils, rich in organic matter, with a slightly acidic to neutral pH (5.5-7.0) . Irrigation is crucial, especially for strawberries and raspberries, with a drip system recommended . Planting density varies depending on the species: 30 cm between plants for strawberries, 100-150 cm for blueberries . Yields in organic farming are generally 20-30% lower than conventionally grown. Most small fruits come into production 1-2 years after planting and remain productive for 5-10 years, depending on the species and care .

Foreign trade and competition

France occupies a modest position on the international berry market, with insufficient production to meet domestic demand. Imports play a crucial role, particularly for raspberries and blueberries, where only 15% of consumption is covered by French production . The main suppliers are Spain, Peru, Chile, and Mexico, whose combined share reaches 51.4% of fresh berry imports . This dependence on imports exerts competitive pressure on French producers, particularly in terms of price, with Spain, for example, producing tomatoes at 1 euro less per kilo . However, this situation also offers opportunities for the development of local production, particularly in short supply chains and organic, to meet the growing demand for quality French products .

Development opportunities

The French berry market offers significant opportunities for local producers, both conventional and organic. For the conventional market, diversification into berries represents a promising growth strategy, allowing the exploitation of new segments and reducing the risks associated with a single production . The growing imports of raspberries (+100%), blackberries (+150%) and blueberries (+500%) over ten years reveal significant development potential for national production .

In the organic sector, despite a recent slowdown, opportunities remain numerous. Institutional aid, such as the "Ambition Bio 2017" program, aims to double the area under organic farming . Consumer demand for local and traceable organic products remains strong, offering opportunities in short supply chains, supermarkets and artisanal processing. Producers can benefit from investment aid from various organizations such as Regional Councils or FranceAgriMer to develop their organic projects .

Profitability and financial aid

Organic berry production has production costs that are approximately 20 to 30% higher than conventional production, mainly due to higher labor costs and generally lower yields . However, the selling prices of organic berries are on average 44% higher than their conventional equivalents, which helps to offset these additional costs . Potential profitability remains attractive, with gross margins reaching €15,000 to €20,000/ha for certain species such as raspberries or blueberries, compared to alternative crops such as cereals .

To support this sector, several aid schemes are available. Conversion aid (CAB) and maintenance aid (MAB) offer financial support to organic producers, with amounts varying depending on the crops . The organic tax credit, increased to €3,500, is also available to farms generating more than 40% of their income from organic products . In addition, an exceptional support fund of 105 million euros has been set up in 2024 to help organic farms that have suffered economic losses, demonstrating the commitment of public authorities to this promising sector.

Sector challenges and risks

The market for both conventional and organic berries is facing significant challenges. In the conventional sector, international competition, particularly from Poland, is exerting strong pressure on prices . Climatic hazards can lead to production losses ranging from 30 to 70% depending on the plots, while phytosanitary risks increase with a limited number of approved products . In addition, the presence of pesticide residues in more than 70% of conventional fruits raises concerns among consumers .

For the organic market, the main constraints are linked to high production costs, resulting from a more labor-intensive cultivation method . Strict regulations involve regular inspections and costly certifications. Competition is intensifying in the organic market, with supply growing faster than demand, putting downward pressure on prices . Organic berries cost 30% to 50% more than their conventional counterparts, which may hinder their adoption by consumers .

Innovations and future perspectives

The berry sector in France is experiencing a promising dynamic of innovation. Research is focusing on developing varieties that are more disease-resistant and adapted to climate change, such as the ever-bearing Kwanza raspberry or the Sekoya Pop blueberry . Agroecological practices are gaining ground, with the increasing adoption of techniques such as dynamic population management and participatory selection, allowing for better local adaptation of varieties .

By 2030, the market is expected to experience sustained growth, driven by changing eating habits and growing demand for healthy, local products . The goal of some brands, such as Pink Lady, to reach 100 million annual European consumers by 2030 illustrates this potential . The integration of advanced technologies, such as nanotechnology and precision agriculture, is also expected to revolutionize farming practices, improving yields and fruit quality .

Recommendations for market gardeners

Growing small fruits offers interesting opportunities for French market gardeners, but requires careful consideration before embarking on the venture. Advantages include growing demand, potentially high margins, and the opportunity to diversify production . However, this crop presents challenges such as high installation costs, sensitivity to climatic hazards and increased international competition .

For an informed decision, here are some recommendations:

• Carefully assess your land and water resources, which are essential for the success of these crops .
• Start small to test different varieties and techniques before investing heavily .
• Favor short circuits and direct sales to maximize margins .
• Consider organic certification to meet the growing demand for local and organic products .
• Learn specific growing and disease management techniques for these delicate fruits .
• Explore the financial assistance available for organic installation and conversion .

By taking a step-by-step approach and leveraging local resources and available support, integrating berries can become a major asset for your market gardening operation.

Specialist suppliers and consultants

For professional market gardeners looking for quality berry plants or advice on planting a plot, two specialist suppliers stand out on the French market:

• Bairiverse ( https://plantspetitsfruits.com/ ): Wholesale supplier offering a wide range of small fruit plants in various formats (mini-balls, pots, pots). They offer organic and conventional plants, with a responsive sales service and fast delivery throughout France .
• Econome à Légumes ( https://economealegumes.fr/ ): Trader in plants and plant material, offering producer prices and direct delivery to the farm. They supply organic and conventional plants, with a focus on quality and customer service .

These two companies not only offer quality plants, but also personalized technical support, advice on the choice of varieties and growing routes adapted to your project. Their expertise can prove invaluable in optimizing your berry production .

This site is a subsidiary of SARL Négo-Agro – Econome à Légumes. All our subsidiaries share the same logistics organisation, the same packaging standards and the same commercial team. We deliver across France, Switzerland and the Schengen Europe. For any delivery outside the Schengen Europe, please contact our commercial team via the contact page of this site for a tailored quote.

Delivery methods

Parcel / courier — for small to medium-sized orders. Your plants are packed in reinforced cardboard boxes and shipped via a reliable courier service. Packaging is adapted to the nature of the plant material to ensure integrity upon arrival.

Pallet — for large volumes. Each pallet is wrapped, secured and labelled by batch. This method is recommended for large-scale plantings and grouped orders.

The transport method (standard courier or refrigerated solution) is selected based on the nature of the plant material, weather conditions and the route. Unless you provide specific instructions, the shipping method is chosen by SARL Négo-Agro in accordance with standard market practice.

The seller reserves the right to split an order into several deliveries for legitimate reasons. The customer will be informed as soon as possible.

Lead times and tracking

The delivery lead time is confirmed in your order confirmation. As a guideline, allow 10 to 15 working days — this may vary depending on the season, volume, destination and weather conditions at the time of handling and transplanting.

Any modification to your order after confirmation will result in a revised delivery lead time, which will be communicated to you as soon as possible.

Once your order has been dispatched, you will receive a tracking number to follow your shipment in real time. Our commercial team remains available for any logistics query until full receipt of your order.

For large volumes and high-demand varieties, place your order in advance to secure availability.

Transport liability

Goods are transported at the buyer's risk and expense. SARL Négo-Agro's liability ends at the point of transfer of the goods to the carrier.

In the event of non-collection within the agreed timeframe, full payment remains due. SARL Négo-Agro will make every effort to keep the plants in the best possible storage conditions, without being held liable for any resulting damage.

Upon receipt

Please inspect your parcels upon delivery. Plant conformity is assessed on the basis of overall plant health and root system quality — not on the aesthetic appearance of the foliage or minor transport breakage with no impact on establishment.

Any claim regarding quantity or quality must be submitted within 10 calendar days of receipt. Claims relating to hidden defects must be raised within 3 calendar days of their discovery, with an explicit description and supporting evidence provided by the buyer.

Quote and contact

For any quote request or order-related question, please contact our team via the contact page of this site. We will get back to you within 48 hours.

Version 1.2 — April 2026

This site is a subsidiary of SARL Négo-Agro – Econome à Légumes. The terms below apply to all our subsidiaries.

Accepted payment methods

We accept the following payment methods: bank transfer, credit/debit card (CB, Visa, Mastercard), PayPal and cheque (French customers only).

Bank details for transfers are provided on the quote. For cheque payments, instructions will be communicated by our commercial team.

Drafts, cheques and payment notices are only considered effective once cleared.

Payment conditions

Our prices are net at origin, excluding VAT, payable in cash, within the timeframe set by food chain legislation based on the delivery date.

Online purchase — immediate payment

For any order placed directly through our online store, payment is made in full and immediately. It confirms your order and reserves the available quantities.

Quote-based order — deposit and balance

Our commercial team qualifies your request and issues a quote based on availability at the time of quoting. As availability may change, we recommend validating your quote promptly upon receipt. Our team re-checks availability at the time of validation.

Payment of the 30% deposit constitutes acceptance of the quote, confirms your reservation and triggers the effective reservation of your plants with our suppliers.

The remaining 70% balance is called two weeks before the scheduled dispatch date. Goods are dispatched only upon receipt of full payment.

In the event of non-payment of the balance by the due date, SARL Négo-Agro reserves the right to cancel the delivery and retain the deposit to cover plant production costs as well as the commercial and administrative processing of the order.

Any specific payment terms agreed between SARL Négo-Agro and the customer take precedence over these conditions and apply in their place.

Late payment

Any payment received after the agreed due date will result in the application of statutory late payment interest and the immediate enforceability of all outstanding amounts, regardless of the payment method initially agreed.

Quote and contact

For any quote request or question regarding your payment conditions, please contact our team via the contact page of this site. We will get back to you within 48 hours.

Version 1.0 — April 2026

Our quality berry plants are delivered throughout France from half a pallet!

This delivery method requires us to tailor our shipping offers as accurately as possible, which is why we only work on quotes. Don't hesitate to give us as much information as possible!

Our berry plants are sourced from France and neighboring countries. Organic certification is available upon request for the products concerned.