Collection: Baron de Wavre Raspberry Plant at Producer Prices for Professional Arborists

Why Choose Bairiverse as a Wholesale Partner in Small Fruit Plants for Market Gardeners and Farmers

For market gardeners, crop managers, and berry producers, ensuring a reliable, high-quality supply of plants is essential. Bairiverse positions itself as the specialized wholesale partner for berry plants, offering professional-quality products and technical expertise tailored to the needs of farms. Thanks to a wide variety of varieties, personalized advice, and seamless logistics, Bairiverse has established itself as a key supplier for berry producers throughout France.

Why Choose Bairiverse as Your Berry Plant Supplier?

Simple and seamless agricultural supply without complications

Bairiverse's mission is to simplify supply for farmers. With flexible logistics solutions, including 15-day delivery and responsive customer service, Bairiverse provides seamless access to quality berry plants without unnecessary complexity. This hassle-free process allows market gardeners to focus on their production rather than logistical challenges.

The widest range of berry plants in France

Bairiverse offers an extensive variety range in France, with plants sourced from specialized nurseries, guaranteeing professional quality and tailored to the needs of growers. This wide range includes conventional, organic, and untreated plants, and comes in various forms: bare root, 7 cm horticultural pot, mini-plugs, and honeycomb trays, among others. Bairiverse offers a personalized and varied solution for every berry grower.

Professional quality at direct producer prices

Market gardeners and crop managers benefit from unbeatable value for money with Bairiverse. By sourcing directly from the supplier, they benefit from volume-based pricing and optimal plant quality, adapted to professional standards. Bairiverse's positioning as a wholesaler with producer prices allows farms to maintain increased competitiveness.

Careful delivery adapted to farms

Delivery logistics are a key component for Bairiverse, with on-farm or direct-to-plot delivery services available, including the option of tailgate delivery for larger orders. By offering nationwide coverage and customized delivery options, Bairiverse ensures plants arrive in perfect condition and on time, ready for planting.

Technical advice and dedicated support for market gardeners

As an expert berry supplier, Bairiverse doesn't just sell plants; the team offers specialized technical support for market gardeners and berry producers, helping to optimize growing methods. With comprehensive technical itineraries and free personalized advice, crop managers can benefit from tailored support to improve the productivity and quality of their crops.

Products Available at Bairiverse

Bairiverse offers a complete range to meet the diverse needs of producers:

• Organic, conventional and untreated berry plants
• Mini-clods in a tray of 77 units
• 7 cm horticultural pots for easy planting
• Bare root plants, ideal for large areas and farms
• Professional quality plants adapted to the high standards of growers

Free Technical Support and Advice for Farmers

Bairiverse stands out by offering a free technical support service for producers. By providing no-obligation quotes and advice, the company helps farmers optimize their crops with solutions tailored to their specific needs. This unique service reinforces Bairiverse's added value as a trusted partner for farms.

Responsive Sales Service and Quality Customer Experience

Bairiverse's sales team stands out for its responsiveness and availability . Quote requests are processed in less than 48 hours, allowing customers to quickly plan their supply. This rapid service, combined with quality after-sales service, guarantees a serene and professional customer experience.

Bairiverse: Your Partner to Develop and Diversify Your Small Fruit Farm

By choosing Bairiverse, market gardeners and crop managers ensure a reliable, technical, and responsive partnership. The diversity of our offerings, technical support, and optimized logistics make Bairiverse an essential supplier for all growers specializing in berries. So, why wait? Plant your berry plot with the best plants, expert advice, and competitive prices.

FAQ for Bairiverse - Wholesale Partner in Small Fruit Plants for Market Gardeners and Farmers

What types of berry plants are available at Bairiverse?

Bairiverse offers a wide range of berry plants, including organic, conventional, and untreated plants. Options include bare-root plants, 7cm horticultural pots, plugs, and trays, allowing growers to choose the right varieties for their needs.

What are the benefits of choosing Bairiverse as your berry plant supplier?

Bairiverse offers flexible logistics with fast delivery within 15 days, a wide range of varieties, competitive producer-direct prices, and personalized technical support. This partnership simplifies procurement and helps farmers maintain quality production.

Does Bairiverse offer technical support for berry producers?

Yes, Bairiverse provides free, specialized technical support for market gardeners. Growers receive technical guidance, personalized advice, and assistance to optimize their growing methods and improve their productivity.

How are plants ordered from Bairiverse delivered?

Bairiverse offers delivery options tailored to farms, including direct delivery to the plot or farm, with the option of a tailgate option for large orders. This logistics ensures fast and secure delivery of plants.

What are the benefits of Bairiverse customer service?

Bairiverse provides a responsive sales team, processing quote requests in less than 48 hours and ensuring quality after-sales service. This responsiveness guarantees a smooth and professional customer experience.

Why is Bairiverse the ideal partner for diversifying a berry farm?

With a diverse offering, free technical advice, optimized logistics, and competitive prices, Bairiverse helps producers develop and diversify their berry crops. This partnership ensures consistent quality, technical support, and practical solutions tailored to the needs of each farm.

For berry nurseries and retailers, working with a reliable and responsive supplier offering a wide range of professional-quality plants is essential. Bairiverse, a specialist wholesaler of berry plants, offers tailor-made solutions tailored to the needs of professionals, with flexible logistics and responsive customer service. With technical advice, a free quote service, and seamless supply, Bairiverse is an ideal partner for nurseries and retailers looking to expand their offerings and meet growing customer demand for organic, conventional, and untreated plants.

Bairiverse: A Trusted Partner for Small Fruit Nurseries and Retailers

Simple and seamless agricultural supply without complications

Bairiverse simplifies the procurement process for nurseries and retailers, giving them direct access to a wide range of plants without unnecessary complexity. This seamless logistics model ensures nursery owners can quickly replenish their stock, while retailers can benefit from direct delivery to meet customer demand in-store or on-site.

The widest range of berry plants in France

Bairiverse offers an extensive varietal range that meets the specific needs of nurserymen and retailers. With plants produced by specialist nurseries in France, Bairiverse guarantees optimal quality, whether for bare-root plants, 7 cm horticultural pots, mini-plugs, or honeycomb trays. For nurserymen, this means a diverse variety to satisfy their customers' orders, while retailers have a wide selection to attract a diverse and demanding clientele.

Quality plants at competitive prices

As a wholesaler, Bairiverse offers unbeatable value for money with direct producer pricing, allowing nurserymen and resellers to achieve advantageous margins. By also offering volume-based discounts, Bairiverse encourages professionals to source quantities tailored to their needs, making their offers even more attractive to their end customers.

Careful and fast delivery throughout France

Bairiverse tailors its logistics to the specific needs of nurserymen and retailers. By offering careful and fast delivery services, Bairiverse ensures the secure delivery of plants directly to the farm, store, or customer site. Nurserymen can receive their orders within 15 days to optimize their crops, while retailers can count on timely delivery of plants for immediate availability in store.

Personalized technical advice and free quotes

With its technical support service, Bairiverse goes beyond selling plants. By offering free, personalized technical advice , the Bairiverse team helps nursery owners maximize the quality of their production. For resellers, this advice helps them better inform their customers about the specific characteristics of their plants. Bairiverse's customer service, with free quotes within 48 hours, guarantees professionals optimal responsiveness for any request or purchase planning.

Large Selection of Products for Nurseries and Small Fruit Retailers

Bairiverse provides nurserymen and resellers with a wide range of products to diversify their offering:

• Organic, conventional and untreated plants, to meet the expectations of environmentally conscious customers.
• 7 cm horticultural pots, perfect for direct sale in stores for resellers or for direct installation by nurserymen.
• Mini-plugs and honeycomb trays, ideal for wholesale orders from resellers and nursery cultivation.
• Bare root plants, economical and suitable for bulk orders.

An Expert Partner in Small Fruit Cultivation for Nurseries and Resellers

Bairiverse positions itself as a specialist in small fruit cultivation , offering nurserymen comprehensive technical support to ensure quality harvests, and retailers valuable information to answer their customers' questions. This dedicated technical support allows nurserymen to develop their crops in an optimized manner, and retailers to strengthen customer satisfaction in store or online.

A Responsive Sales and After-Sales Service for Nurseries and Resellers

Bairiverse's sales department stands out for its speed and quality after-sales service . Quotes are provided within 48 hours, and each order receives personalized follow-up. Nursery owners can therefore count on a reliable partner for their supply needs, while resellers are assured of customer service available to answer any questions related to orders and deliveries.

Bairiverse: Choose Excellence for Your Berry Plants

By choosing Bairiverse, nurserymen and resellers benefit from a strategic partnership with a supplier capable of meeting the requirements of each professional activity. With a diverse range, technical advice, and fast delivery, Bairiverse helps you expand your offering and meet the growing demand for berry plants. Order today and take advantage of our competitive prices to expand your offering and build customer loyalty!

FAQ about Bairiverse - Your Wholesale Partner for Nurserymen and Small Fruit Resellers

What types of berry plants are available at Bairiverse?

Bairiverse offers a wide range of plants, including organic, conventional, and untreated plants. These products are available in several formats, such as 7 cm horticultural pots, mini plugs, cell trays, and bare-root plants, allowing resellers to meet the diverse needs of their customers.

Why choose Bairiverse as your berry plant supplier?

Bairiverse stands out for its wide variety of varieties, competitive pricing with volume discounts, and fast delivery. In addition, the company offers personalized technical support to help resellers expand and diversify their product catalog.

Does Bairiverse offer technical advice for resellers?

Yes, Bairiverse provides free, personalized technical advice. These recommendations allow nursery owners and retailers to optimize the quality of their plants and ensure increased customer satisfaction through expert service.

How does delivery of plants ordered from Bairiverse work?

Bairiverse's logistics allow for careful and rapid delivery within 15 days. Options include direct delivery to the store, farm, or plot, ensuring that plants arrive in excellent condition, ready for sale or planting.

Does Bairiverse offer discounted pricing for bulk orders?

Yes, as a wholesaler, Bairiverse offers competitive pricing with volume discounts. This allows resellers to benefit from optimized margins when placing large orders.

How responsive is Bairiverse's sales department?

Bairiverse's sales department is highly responsive, with quotes provided within 48 hours and personalized follow-up. This responsiveness ensures resellers have a smooth and efficient customer experience, from ordering to delivery.

Why is Bairiverse the ideal partner to enhance a nursery's offering?

Bairiverse enables nursery owners to diversify and expand their catalogs with a diverse offering, technical advice, and optimized logistics. With competitive pricing and expert support, Bairiverse helps retailers expand their offerings profitably and professionally.

The berry market in France offers promising opportunities for market gardeners in 2025, thanks to growing demand for these prized fruits, both fresh and processed. Despite challenges related to climatic hazards, international competition, and production costs, producers can take advantage of regional specificities, financial support, and varietal innovations to develop this high-value-added sector, particularly in organic and short supply chains.

Presentation and commercial uses

Small red fruits include various species such as raspberries , gooseberries , blackcurrants and blueberries . They are generally shrubs or bushes producing edible berries appreciated for their taste and nutritional qualities . Their main commercial uses in France are:

• Fresh produce sales in markets and supermarkets, in high demand during the summer season
• Processing into jams, coulis, syrups and other derivative products
• Use in baking and catering
• Direct sales on the farm and through short supply chains, promoting local production
• Supplying the food industry (yogurts, desserts, etc.)

These fruits benefit from a positive image among consumers, associated with taste pleasure and health benefits . Their cultivation makes it possible to enhance the value of small agricultural areas, offering interesting opportunities for market gardeners .

Recent market developments

The French berry market has seen mixed developments in recent years. For the conventional market, there has been a slight increase in cultivated areas, particularly in Bourgogne-Franche-Comté, which accounts for 44% of national blackcurrant production . However, volumes have fluctuated due to climatic hazards. Regarding organic, despite a general downward trend in areas under conversion (-28% in 2022), the organic berry sector has held up better thanks to sustained demand . Certified organic areas increased by 8%, reflecting growing consumer interest in local organic products .

• Conventional market: Slight increase in surface area, variable volumes
• Organic market: Growth in certified areas (+8%), decrease in conversions
• Growing demand for local and organic products
• Organic fruit and vegetable market share stable at 6.7% in volume and 7.9% in value in 2024
• Less marked decline in volume purchases for organic fruit and vegetables compared to conventional ones

Current market status

The French berry market is currently experiencing mixed dynamics. For the conventional market, cultivated areas remain stable, with a slight upward trend for certain species such as strawberries. Production volumes fluctuate depending on climatic conditions, but there is growing demand for tropical fruits such as avocados, whose consumption reached 150,000 tonnes in 2023 . The organic market, meanwhile, is experiencing a slowdown after years of strong growth. Certified organic areas for fresh fruit will represent 30,269 ha in 2022, with a notable drop in conversions (-23%) . Despite this decline, organic still represents 27% of the French fruit-growing agricultural area, demonstrating a resilient sector in the face of current economic challenges .

• Conventional: Stability of surfaces, increasing demand for certain exotic fruits
• Organic: 30,269 ha certified, slowdown in conversions but maintenance of a significant share (27% of the fruit UAA)
• General trend: Decrease in volumes purchased (-10% organic, -6% conventional), but increase in the average basket

Producing regions and terroirs

The production of small fruits in France is concentrated in several key regions, each with its own specificities:

• Hauts-de-France: Leading gooseberry producing region (27% of national areas) . Aisne specializes in raspberries, Oise in blackcurrants, and Nord-Pas-de-Calais in strawberries .
• Rhône-Alpes: Main production area for raspberries and redcurrants .
• Burgundy: Important for blackcurrant cultivation, particularly in the communes of Arcenant, Echevronne, Fussey .
• Loire Valley: Diversified production, including blueberries, raspberries and redcurrants .
• Aquitaine and Limousin: Major areas for blueberries .

Favorable regional specificities include:

• Acidic to neutral, well-drained soils for most small fruits .
• Temperate climate with good sunshine, crucial for the development of aromas .
• Altitude (e.g. 900m on average in Velay) allowing for deseasonal production .

These varied conditions allow France to cultivate a wide range of small fruits, adapted to local terroirs.

Cultural requirements and varieties

Small fruits require specific growing conditions for optimal production. The main varieties grown in France include Gariguette and Mariguette for strawberries, and Patriot for blueberries . These fruits generally prefer well-drained soils, rich in organic matter, with a slightly acidic to neutral pH (5.5-7.0) . Irrigation is crucial, especially for strawberries and raspberries, with a drip system recommended . Planting density varies depending on the species: 30 cm between plants for strawberries, 100-150 cm for blueberries . Yields in organic farming are generally 20-30% lower than conventionally grown. Most small fruits come into production 1-2 years after planting and remain productive for 5-10 years, depending on the species and care .

Foreign trade and competition

France occupies a modest position on the international berry market, with insufficient production to meet domestic demand. Imports play a crucial role, particularly for raspberries and blueberries, where only 15% of consumption is covered by French production . The main suppliers are Spain, Peru, Chile, and Mexico, whose combined share reaches 51.4% of fresh berry imports . This dependence on imports exerts competitive pressure on French producers, particularly in terms of price, with Spain, for example, producing tomatoes at 1 euro less per kilo . However, this situation also offers opportunities for the development of local production, particularly in short supply chains and organic, to meet the growing demand for quality French products .

Development opportunities

The French berry market offers significant opportunities for local producers, both conventional and organic. For the conventional market, diversification into berries represents a promising growth strategy, allowing the exploitation of new segments and reducing the risks associated with a single production . The growing imports of raspberries (+100%), blackberries (+150%) and blueberries (+500%) over ten years reveal significant development potential for national production .

In the organic sector, despite a recent slowdown, opportunities remain numerous. Institutional aid, such as the "Ambition Bio 2017" program, aims to double the area under organic farming . Consumer demand for local and traceable organic products remains strong, offering opportunities in short supply chains, supermarkets and artisanal processing. Producers can benefit from investment aid from various organizations such as Regional Councils or FranceAgriMer to develop their organic projects .

Profitability and financial aid

Organic berry production has production costs that are approximately 20 to 30% higher than conventional production, mainly due to higher labor costs and generally lower yields . However, the selling prices of organic berries are on average 44% higher than their conventional equivalents, which helps to offset these additional costs . Potential profitability remains attractive, with gross margins reaching €15,000 to €20,000/ha for certain species such as raspberries or blueberries, compared to alternative crops such as cereals .

To support this sector, several aid schemes are available. Conversion aid (CAB) and maintenance aid (MAB) offer financial support to organic producers, with amounts varying depending on the crops . The organic tax credit, increased to €3,500, is also available to farms generating more than 40% of their income from organic products . In addition, an exceptional support fund of 105 million euros has been set up in 2024 to help organic farms that have suffered economic losses, demonstrating the commitment of public authorities to this promising sector.

Sector challenges and risks

The market for both conventional and organic berries is facing significant challenges. In the conventional sector, international competition, particularly from Poland, is exerting strong pressure on prices . Climatic hazards can lead to production losses ranging from 30 to 70% depending on the plots, while phytosanitary risks increase with a limited number of approved products . In addition, the presence of pesticide residues in more than 70% of conventional fruits raises concerns among consumers .

For the organic market, the main constraints are linked to high production costs, resulting from a more labor-intensive cultivation method . Strict regulations involve regular inspections and costly certifications. Competition is intensifying in the organic market, with supply growing faster than demand, putting downward pressure on prices . Organic berries cost 30% to 50% more than their conventional counterparts, which may hinder their adoption by consumers .

Innovations and future perspectives

The berry sector in France is experiencing a promising dynamic of innovation. Research is focusing on developing varieties that are more disease-resistant and adapted to climate change, such as the ever-bearing Kwanza raspberry or the Sekoya Pop blueberry . Agroecological practices are gaining ground, with the increasing adoption of techniques such as dynamic population management and participatory selection, allowing for better local adaptation of varieties .

By 2030, the market is expected to experience sustained growth, driven by changing eating habits and growing demand for healthy, local products . The goal of some brands, such as Pink Lady, to reach 100 million annual European consumers by 2030 illustrates this potential . The integration of advanced technologies, such as nanotechnology and precision agriculture, is also expected to revolutionize farming practices, improving yields and fruit quality .

Recommendations for market gardeners

Growing small fruits offers interesting opportunities for French market gardeners, but requires careful consideration before embarking on the venture. Advantages include growing demand, potentially high margins, and the opportunity to diversify production . However, this crop presents challenges such as high installation costs, sensitivity to climatic hazards and increased international competition .

For an informed decision, here are some recommendations:

• Carefully assess your land and water resources, which are essential for the success of these crops .
• Start small to test different varieties and techniques before investing heavily .
• Favor short circuits and direct sales to maximize margins .
• Consider organic certification to meet the growing demand for local and organic products .
• Learn specific growing and disease management techniques for these delicate fruits .
• Explore the financial assistance available for organic installation and conversion .

By taking a step-by-step approach and leveraging local resources and available support, integrating berries can become a major asset for your market gardening operation.

Specialist suppliers and consultants

For professional market gardeners looking for quality berry plants or advice on planting a plot, two specialist suppliers stand out on the French market:

• Bairiverse ( https://plantspetitsfruits.com/ ): Wholesale supplier offering a wide range of small fruit plants in various formats (mini-balls, pots, pots). They offer organic and conventional plants, with a responsive sales service and fast delivery throughout France .
• Econome à Légumes ( https://economealegumes.fr/ ): Trader in plants and plant material, offering producer prices and direct delivery to the farm. They supply organic and conventional plants, with a focus on quality and customer service .

These two companies not only offer quality plants, but also personalized technical support, advice on the choice of varieties and growing routes adapted to your project. Their expertise can prove invaluable in optimizing your berry production .

According to CTIFL data, despite national raspberry production reaching 6,300 tonnes in 2024, France only covers a fraction of its consumption, leaving a large share to imports. This situation, combined with growing demand and opportunities for innovation, offers significant potential for market gardeners looking to diversify their crops and meet market challenges.

Raspberry bush and raspberries

The raspberry (Rubus idaeus) is a shrub of the Rosaceae family, native to Europe and temperate Asia . It forms clumps of upright branches that can reach 1 to 2 meters in height, with biennial stems armed with small prickles . The raspberry, its fruit, is made up of small juicy drupes which easily detach from the receptacle when ripe .

In France, raspberries are mainly marketed for fresh consumption, with growing consumer demand . They are also used in the food industry for making jams, syrups, and as an ingredient in dairy products and pastries. French production, estimated at 4,500 tonnes per year, only meets 15% of national consumption, thus offering development opportunities for local producers in the face of imports .

Evolution of the raspberry market

The French raspberry market has experienced significant growth in recent years, both conventionally and organically. The area cultivated with conventional raspberries has increased, reaching 675 hectares in 2023, with national production increasing by 5.5% to reach 6,300 tonnes . This growth reflects growing demand from French consumers for this fruit.

In the organic sector, despite a general downward trend in areas under conversion for fruit (-37% in 2023), small fruits, including raspberries, have shown particular resilience. Organic fruit areas increased by 11% between 2020 and 2021, with a notable increase of 4% for pome and stone fruits . However, the organic market faces challenges, including a decline in areas under conversion, which could impact the future growth of the sector .

Current raspberry market

The French raspberry market is experiencing positive dynamics, with national production increasing by 5.5% reaching 6,300 tonnes in 2024 . The conventional sector dominates, representing approximately 470 hectares out of the total 600 hectares cultivated . On the organic side, despite a general slowdown in the market, small fruits are holding up better, with 130 hectares of organic raspberries . Observed trends include:

• Growing consumer demand, particularly for fresh raspberries
• Competitive pressure from imports, particularly from Portugal
• Growing interest in everbearing varieties and soilless cultivation techniques
• A slight drop in prices due to increased supply in certain sectors

Despite these challenges, the French raspberry market offers opportunities for development, particularly due to the self-supply rate of 86% leaving room for improvement .

Raspberry-producing regions

The main raspberry-producing regions in France are Rhône-Alpes, Provence-Alpes-Côte d'Azur and Auvergne . The Dordogne is also known for its raspberry production . These regions offer ideal climatic conditions with hot summers and well-drained soils, promoting high-quality production .

Raspberry plants adapt to various soil types, but prefer light, humus-rich, and slightly acidic soils . They require sunny or slightly shaded exposure . In areas prone to spring frosts, growers often favor everbearing varieties and south-facing locations . Lower Saxony, for example, has managed to extend its harvest season from May to September thanks to new cultivation methods, an approach that could inspire other French regions to optimize their production.

Raspberry growing techniques

The main raspberry varieties grown in France include ' Tulameen ', ' Heritage ', 'Polana' and 'Festival' . These varieties are valued for their productivity and adaptation to local conditions.

Agronomic requirements:

• Soil: light, deep, well-drained, pH 5.6-6.2, rich in organic matter
• Climate: cold temperate, optimum temperature 20-22°C
• Irrigation: drip system recommended, high and regular needs
• Density: 1.10 m between plants, 2-3 m between rows

Average yields in conventional farming are around 3800 kg/ha, compared to 3550 kg/ha in organic farming . Production begins 1-3 years after planting depending on the variety . A well-maintained plantation can produce for 10-20 years, with renewal recommended every 7-12 years for optimal production .

Imports and international competition

France occupies a modest position in the international raspberry market, with a national production of around 6,300 tonnes in 2024 . This production only covers 14% of French consumption, the country being heavily dependent on imports .

French raspberry imports have increased considerably in recent years, reaching almost 25,000 tonnes, or 86% of the raspberries consumed in the country . The main suppliers are Spain (32% of volumes), Portugal (29%) and Morocco (22%) . This foreign competition puts significant pressure on French producers, particularly in terms of price and year-round availability. However, it also stimulates innovation and improvement in the quality of French raspberries to stand out on the domestic market.

Opportunities for French producers

The French raspberry market offers significant opportunities for producers, both conventional and organic. In the conventional sector, growing consumer demand, with an average annual increase of 9.8% in purchases between 2016 and 2021, creates significant development potential. Producers can diversify by integrating raspberry cultivation into their operations, particularly strawberry producers who already benefit from expertise in small fruits . Industrial outlets, such as processing for jams and dairy products, also offer growth prospects.

For the organic market, despite a general slowdown, small fruits like raspberries are holding up better . Producers can benefit from institutional aid for converting to and maintaining organic farming. Consumer demand for local and sustainable products is growing, as evidenced by the 7.2% increase in sales in specialist organic stores in the first quarter of 2024 . Organic producers can also exploit specific marketing channels such as online markets and organic baskets, thus meeting a growing demand for fresh and quality products .

Profitability and financial aid

Raspberry production shows significant differences between conventional and organic methods. In conventional production, average yields are 8 to 12 tonnes per hectare, compared to 6 to 8 tonnes in organic production . This difference is explained by constraints specific to organic farming, particularly in terms of pest and disease management.

Production costs are generally higher in organic, with products 20 to 30% more expensive than their conventional equivalents . However, profitability can be improved through higher selling prices for organic raspberries. Farmers can benefit from various financial aids, including the organic conversion aid (CAB) of 350 euros per hectare for annual crops . In addition, a new €90 million support plan for organic farming was announced, offering aid capped at €30,000 per farm, increased to €40,000 for young farmers . These measures aim to support the transition to more sustainable agriculture and to achieve the objective of 18% of agricultural land being organic by 2027 .

Raspberry Market Challenges

Raspberry production in France faces several major challenges. In the conventional market, competition from imports, particularly from Portugal and Spain, is exerting significant pressure on prices . Growers also face significant pest risks, such as Drosophila suzukii and Botrytis, which can cause significant crop losses . Price volatility, influenced by fluctuations in supply and demand, represents an additional challenge for farm profitability.

In the organic sector, constraints are accentuated by strict regulations limiting the use of certain phytosanitary products . Higher production costs, particularly labor, which accounts for up to 70% of total costs, reduce competitiveness against imports. In addition, increased competition in the organic market, with a proliferation of labels and a loss of consumer confidence, complicates the differentiation of French products. These challenges require constant adaptation of growing practices and business strategies to maintain the economic viability of French raspberry farms.

Innovations and future perspectives

The raspberry sector in France is experiencing a promising dynamic of innovation. Research is underway to develop varieties that are more resistant to disease and adapted to changing climatic conditions . The integration of agroecological practices, such as participatory selection and dynamic population management, is gaining ground, allowing better local adaptation of varieties . These approaches could improve the resilience and sustainability of raspberry crops.

In the medium term, the raspberry market is expected to experience significant growth, with an estimated compound annual growth rate (CAGR) of 21.73% between 2025 and 2032 . This growth will likely be driven by growing demand for natural and functional food products, as well as expanding applications in the food and beverage industry . The adoption of innovative processing technologies, such as freeze-drying, and the growing demand for organic raspberries are also expected to shape the future of the market .

Recommendations for market gardeners

Raspberry cultivation presents interesting opportunities for French market gardeners, but requires careful consideration before embarking on the venture.

Benefits :

• Strong demand from the French market, with growth potential
• Possibility of income diversification
• High added value, particularly in organic and short supply chains
• Innovative cultivation techniques to optimize production

Disadvantages:

• Significant initial investment (trellising, irrigation)
• Labor-intensive crop, especially for harvesting
• Susceptibility to diseases and pests
• Competition from imports

Recommendations:

• Carefully assess available resources (labor, irrigation, investment)
• Favor varieties adapted to the terroir and resistant to diseases
• Consider growing under cover to extend the season and improve quality
• Develop short marketing channels to maximize added value
• Learn specific raspberry growing techniques
• Consider organic certification to meet growing demand

A phased approach, starting with a small area, will allow the viability of this crop to be tested before possible development on a larger scale.

Raspberry plant suppliers

For professional market gardeners looking for quality raspberry plants or advice on planting a new plot, two specialist suppliers stand out on the French market:

Bairiverse ( https://plantspetitsfruits.com/ ) offers a wide range of small fruit plants, including raspberry plants, suitable for the needs of professionals. Their offer includes plants in mini-plugs, pots, pots and bare roots, available in organic and conventional versions . With delivery within 15 days throughout France, Bairiverse is committed to providing quality plants from producers selected for their reliability .

Econome à Légumes ( https://economealegumes.fr/ ) positions itself as a trader in plants and plant material offering attractive producer prices . Their responsive sales team can help you choose the varieties best suited to your project and advise you on the optimal technical routes for growing raspberries . They also offer deliveries directly to your farm, making it easier to set up your plot .