Plant Vigne Vitis Sulima - Godet 9X9X13 Greffe

The berry market in France offers promising opportunities for market gardeners in 2025, thanks to growing demand for these prized fruits, both fresh and processed. Despite challenges related to climatic hazards, international competition, and production costs, producers can take advantage of regional specificities, financial support, and varietal innovations to develop this high-value-added sector, particularly in organic and short supply chains.

Presentation and commercial uses

Small red fruits include various species such as raspberries , gooseberries , blackcurrants and blueberries . They are generally shrubs or bushes producing edible berries appreciated for their taste and nutritional qualities . Their main commercial uses in France are:

• Fresh produce sales in markets and supermarkets, in high demand during the summer season
• Processing into jams, coulis, syrups and other derivative products
• Use in baking and catering
• Direct sales on the farm and through short supply chains, promoting local production
• Supplying the food industry (yogurts, desserts, etc.)

These fruits benefit from a positive image among consumers, associated with taste pleasure and health benefits . Their cultivation makes it possible to enhance the value of small agricultural areas, offering interesting opportunities for market gardeners .

Recent market developments

The French berry market has seen mixed developments in recent years. For the conventional market, there has been a slight increase in cultivated areas, particularly in Bourgogne-Franche-Comté, which accounts for 44% of national blackcurrant production . However, volumes have fluctuated due to climatic hazards. Regarding organic, despite a general downward trend in areas under conversion (-28% in 2022), the organic berry sector has held up better thanks to sustained demand . Certified organic areas increased by 8%, reflecting growing consumer interest in local organic products .

• Conventional market: Slight increase in surface area, variable volumes
• Organic market: Growth in certified areas (+8%), decrease in conversions
• Growing demand for local and organic products
• Organic fruit and vegetable market share stable at 6.7% in volume and 7.9% in value in 2024
• Less marked decline in volume purchases for organic fruit and vegetables compared to conventional ones

Current market status

The French berry market is currently experiencing mixed dynamics. For the conventional market, cultivated areas remain stable, with a slight upward trend for certain species such as strawberries. Production volumes fluctuate depending on climatic conditions, but there is growing demand for tropical fruits such as avocados, whose consumption reached 150,000 tonnes in 2023 . The organic market, meanwhile, is experiencing a slowdown after years of strong growth. Certified organic areas for fresh fruit will represent 30,269 ha in 2022, with a notable drop in conversions (-23%) . Despite this decline, organic still represents 27% of the French fruit-growing agricultural area, demonstrating a resilient sector in the face of current economic challenges .

• Conventional: Stability of surfaces, increasing demand for certain exotic fruits
• Organic: 30,269 ha certified, slowdown in conversions but maintenance of a significant share (27% of the fruit UAA)
• General trend: Decrease in volumes purchased (-10% organic, -6% conventional), but increase in the average basket

Producing regions and terroirs

The production of small fruits in France is concentrated in several key regions, each with its own specificities:

• Hauts-de-France: Leading gooseberry producing region (27% of national areas) . Aisne specializes in raspberries, Oise in blackcurrants, and Nord-Pas-de-Calais in strawberries .
• Rhône-Alpes: Main production area for raspberries and redcurrants .
• Burgundy: Important for blackcurrant cultivation, particularly in the communes of Arcenant, Echevronne, Fussey .
• Loire Valley: Diversified production, including blueberries, raspberries and redcurrants .
• Aquitaine and Limousin: Major areas for blueberries .

Favorable regional specificities include:

• Acidic to neutral, well-drained soils for most small fruits .
• Temperate climate with good sunshine, crucial for the development of aromas .
• Altitude (e.g. 900m on average in Velay) allowing for deseasonal production .

These varied conditions allow France to cultivate a wide range of small fruits, adapted to local terroirs.

Cultural requirements and varieties

Small fruits require specific growing conditions for optimal production. The main varieties grown in France include Gariguette and Mariguette for strawberries, and Patriot for blueberries . These fruits generally prefer well-drained soils, rich in organic matter, with a slightly acidic to neutral pH (5.5-7.0) . Irrigation is crucial, especially for strawberries and raspberries, with a drip system recommended . Planting density varies depending on the species: 30 cm between plants for strawberries, 100-150 cm for blueberries . Yields in organic farming are generally 20-30% lower than conventionally grown. Most small fruits come into production 1-2 years after planting and remain productive for 5-10 years, depending on the species and care .

Foreign trade and competition

France occupies a modest position on the international berry market, with insufficient production to meet domestic demand. Imports play a crucial role, particularly for raspberries and blueberries, where only 15% of consumption is covered by French production . The main suppliers are Spain, Peru, Chile, and Mexico, whose combined share reaches 51.4% of fresh berry imports . This dependence on imports exerts competitive pressure on French producers, particularly in terms of price, with Spain, for example, producing tomatoes at 1 euro less per kilo . However, this situation also offers opportunities for the development of local production, particularly in short supply chains and organic, to meet the growing demand for quality French products .

Development opportunities

The French berry market offers significant opportunities for local producers, both conventional and organic. For the conventional market, diversification into berries represents a promising growth strategy, allowing the exploitation of new segments and reducing the risks associated with a single production . The growing imports of raspberries (+100%), blackberries (+150%) and blueberries (+500%) over ten years reveal significant development potential for national production .

In the organic sector, despite a recent slowdown, opportunities remain numerous. Institutional aid, such as the "Ambition Bio 2017" program, aims to double the area under organic farming . Consumer demand for local and traceable organic products remains strong, offering opportunities in short supply chains, supermarkets and artisanal processing. Producers can benefit from investment aid from various organizations such as Regional Councils or FranceAgriMer to develop their organic projects .

Profitability and financial aid

Organic berry production has production costs that are approximately 20 to 30% higher than conventional production, mainly due to higher labor costs and generally lower yields . However, the selling prices of organic berries are on average 44% higher than their conventional equivalents, which helps to offset these additional costs . Potential profitability remains attractive, with gross margins reaching €15,000 to €20,000/ha for certain species such as raspberries or blueberries, compared to alternative crops such as cereals .

To support this sector, several aid schemes are available. Conversion aid (CAB) and maintenance aid (MAB) offer financial support to organic producers, with amounts varying depending on the crops . The organic tax credit, increased to €3,500, is also available to farms generating more than 40% of their income from organic products . In addition, an exceptional support fund of 105 million euros has been set up in 2024 to help organic farms that have suffered economic losses, demonstrating the commitment of public authorities to this promising sector.

Sector challenges and risks

The market for both conventional and organic berries is facing significant challenges. In the conventional sector, international competition, particularly from Poland, is exerting strong pressure on prices . Climatic hazards can lead to production losses ranging from 30 to 70% depending on the plots, while phytosanitary risks increase with a limited number of approved products . In addition, the presence of pesticide residues in more than 70% of conventional fruits raises concerns among consumers .

For the organic market, the main constraints are linked to high production costs, resulting from a more labor-intensive cultivation method . Strict regulations involve regular inspections and costly certifications. Competition is intensifying in the organic market, with supply growing faster than demand, putting downward pressure on prices . Organic berries cost 30% to 50% more than their conventional counterparts, which may hinder their adoption by consumers .

Innovations and future perspectives

The berry sector in France is experiencing a promising dynamic of innovation. Research is focusing on developing varieties that are more disease-resistant and adapted to climate change, such as the ever-bearing Kwanza raspberry or the Sekoya Pop blueberry . Agroecological practices are gaining ground, with the increasing adoption of techniques such as dynamic population management and participatory selection, allowing for better local adaptation of varieties .

By 2030, the market is expected to experience sustained growth, driven by changing eating habits and growing demand for healthy, local products . The goal of some brands, such as Pink Lady, to reach 100 million annual European consumers by 2030 illustrates this potential . The integration of advanced technologies, such as nanotechnology and precision agriculture, is also expected to revolutionize farming practices, improving yields and fruit quality .

Recommendations for market gardeners

Growing small fruits offers interesting opportunities for French market gardeners, but requires careful consideration before embarking on the venture. Advantages include growing demand, potentially high margins, and the opportunity to diversify production . However, this crop presents challenges such as high installation costs, sensitivity to climatic hazards and increased international competition .

For an informed decision, here are some recommendations:

• Carefully assess your land and water resources, which are essential for the success of these crops .
• Start small to test different varieties and techniques before investing heavily .
• Favor short circuits and direct sales to maximize margins .
• Consider organic certification to meet the growing demand for local and organic products .
• Learn specific growing and disease management techniques for these delicate fruits .
• Explore the financial assistance available for organic installation and conversion .

By taking a step-by-step approach and leveraging local resources and available support, integrating berries can become a major asset for your market gardening operation.

Specialist suppliers and consultants

For professional market gardeners looking for quality berry plants or advice on planting a plot, two specialist suppliers stand out on the French market:

• Bairiverse ( https://plantspetitsfruits.com/ ): Wholesale supplier offering a wide range of small fruit plants in various formats (mini-balls, pots, pots). They offer organic and conventional plants, with a responsive sales service and fast delivery throughout France .
• Econome à Légumes ( https://economealegumes.fr/ ): Trader in plants and plant material, offering producer prices and direct delivery to the farm. They supply organic and conventional plants, with a focus on quality and customer service .

These two companies not only offer quality plants, but also personalized technical support, advice on the choice of varieties and growing routes adapted to your project. Their expertise can prove invaluable in optimizing your berry production .

At Bairiverse , we are committed to providing professional quality berry plants , whether you are a professional berry grower , a nurseryman looking for plants to repot or a market gardener looking to diversify with berry plants . We deliver your berry plants anywhere in France, directly to your farm or store, guaranteeing a fast, secure and professional service. Thanks to our expertise and our wide range of berry plants produced by specialist nurseries , we ensure that your plants will arrive in the best condition, ready to plant.

Available Delivery Methods

• Courier delivery : Ideal for small or medium-sized orders, such as potted plants or mini-plugs in honeycomb trays . Carefully packaged in sturdy cardboard boxes, your professional-quality plants are shipped via a reliable courier service, guaranteeing fast and secure delivery. Our berry plants are thus protected to arrive in excellent condition.

• Pallet Delivery : For larger orders, such as bare-root or bulk plants , we offer pallet shipping. Each pallet is carefully prepared, ensuring maximum protection during transport. Whether you order year-round plants or organic and conventional plants , your plants will arrive ready to plant.

Tracking and Delivery Time

• Delivery time : Our deliveries take approximately 15 days, but delivery times may vary depending on your location and the size of your order. Whether you are located in a rural or urban area, we are committed to delivering your professional-quality plants quickly anywhere in France. To ensure optimal delivery, it is recommended to order in advance, especially for large quantities.

• Tracking Information : As soon as your order is shipped, you'll receive a tracking number to track its progress in real time. Additionally, our responsive sales team is available to answer any questions you may have within 48 hours. We ensure all the necessary information is provided to ensure a smooth delivery.

Contact and Additional Information

For any questions or special requests regarding the delivery of your berry plants or to obtain free quotes and advice , do not hesitate to contact our sales team. We are happy to assist you throughout your order, offering you a complete technical itinerary for market gardeners if necessary. At Bairiverse , we make customer satisfaction our priority, with unbeatable value for money , professional quality berry plants , delivered quickly and at producer prices .

Order your berry plants now and take advantage of our delivery throughout France to design your plot, whatever your project, from wholesale to planting new varieties on your farm. Request a free quote and receive a response within 48 hours!

At Bairiverse , we offer several payment options to make your berry plant purchases easier. Here are the details regarding the accepted payment methods:

Accepted Payment Methods

• Payment by Bank Transfer : You can make your payment directly by bank transfer. The banking information required to complete the transfer will be indicated on the quote that will be sent to you.
• Payment by Check : You also have the option to pay for your purchases by check. To do so, please send your check to the following address:

• Payment by Credit Card : For all products purchased online through our e-shop, you can pay securely by credit card. This option is available to facilitate your purchases of berry plants directly from our website.

Payment Terms

• 100% Payment Before Shipping : All orders must be paid for before shipping. We will only prepare and ship your berry plant order after we receive your payment.
• Deposit upon reservation : For any reservation of small fruit plants , a deposit of 30% of the total amount is required. This deposit confirms your reservation.
• Payment in installments : Payment in installments can be arranged with our sales team depending on the order amount. In this case, we accept multiple checks with deferred collection dates indicated on the back.

For any additional questions or to inquire about a personalized payment plan, please do not hesitate to contact us.

French company serving horticultural professionals worldwide

We supply growers and nurseries across France, Europe and internationally.

📞 +33 6 28 78 57 28 — We speak English & Spanish
✉️ Quotes: info@economealegumes.fr
✉️ Support: support@economealegumes.fr