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Plant Mûrier Loch Ness Non-Traité - Long canne 2 cannes Pot 1.8L
Plant Mûrier Loch Ness Non-Traité - Long canne 2 cannes Pot 1.8L
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Delivery from 10 plants within 15 days FR/ EU / CH
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Loch Ness Mulberry plants at producer prices for professional market gardeners
Loch Ness Mulberry Variety Fact Sheet
- Fruit flesh color: Juicy, with an estimated juice content of 80 to 85% of the fresh weight of the fruit.
- Skin color: Shiny black, very dark. Some fruits may have purple highlights depending on exposure and ripeness.
- Size and shape: Large to very large (4 to 5 grams on average), elongated in shape. The fruit is generally 3 to 4 cm long and 1 to 2 cm in diameter.
- Tree Size: Typically reaches between 1.5 and 2 meters in height, up to 3 meters depending on training and trellising. The width can reach up to 3 meters. The growth habit is semi-erect to climbing.
- Fruit ripeness: Mainly in August and September, but can extend into October. Harvesting is staggered.
- Fruit Taste: Sweet, slightly acidic, and fragrant. It starts out tangy, evolving into a sweet, aromatic flavor at full maturity. The sugar/acidity balance is considered superior to many other large-bore varieties. The reference Brix level is between 9° and 12°, with an optimum between 10° and 12°. The flesh is firm and juicy.
- Earliness of the variety: Non-remontant variety ("floricane"), fruiting on the wood of the previous year.
- Fruiting period From August to early October.
- Disease resistance and storage: Good overall resistance to common mulberry diseases and low susceptibility to brown rot (fruit rot). Tolerates winter temperatures down to -15°C to -18°C. Excellent post-harvest storage due to firm fruit. Good tolerance to rain.
- Variety yield: High. Typically between 3 and 5 kg per mature plant. Potentially up to 15 tonnes per hectare under optimal conditions. A yield of 10 to 12 tonnes/ha is realistic in France for well-managed plantations.
- Is this variety self-fertile? Yes, self-fertile. A single plant is enough for good production. Cross-pollination is not necessary.
- Commercial use: Suitable for fresh consumption (taste and visual quality) and for processing (jams, jellies, pastries, juices, syrups, freezing). Good suitability for mechanical harvesting.
- Comments: Thornless variety (*Rubus fruticosus* 'Loch Ness'). Greatly facilitates manual and potentially mechanized harvesting. Requires training to optimize harvesting and plant management. Native to England. Good tolerance to calcareous soils, up to a certain level (active limestone ≤ 7%). Good to moderate drought tolerance, but irrigation is recommended in case of prolonged drought. Productive lifespan of 12 to 15 years. Flowering from May to June, white-pink flowers attractive to bees (honey variety). First significant harvest 2 years after planting.
Quick read / the essentials on Loch Ness Mulberry
The Loch Ness Mulberry is today an essential reference for any fruit farm focused on the production of quality thornless blackberries. This variety, developed in Scotland in the 1990s, is attractive for its balance between productivity, hardiness and commercial quality. Thanks to its European origin, it adapts perfectly to French climatic conditions, which makes it a safe bet for producers. As a specialist wholesale supplier of mulberry plants , Bairiverse highlights this high-performance variety, both in intensive professional cultivation and for direct sales or processing channels.
Thornless, easy to train and very vigorous, it produces very large (up to 5 g), elongated, shiny black, sweet and low-acid fruits. Their excellent post-harvest stability makes them ideal for long circuits or freezing. The Loch Ness mulberry tree is self-fertile, productive (up to 15 tonnes/ha) and not very susceptible to disease. It begins production in the second year, with a productive lifespan of 12 to 15 years.
As a specialist wholesale supplier of mulberry plants , Bairiverse supports market gardeners in choosing high-performance varieties, with appropriate technical monitoring and advice on management. For those wishing to purchase Loch Ness mulberry plants , Bairiverse offers batches available to order, at the best quality-price ratio. Take advantage of our team's field expertise to integrate this European standard into your orchard.
Would you like to buy Loch Ness mulberry plants with confidence? Our role as a specialist wholesale supplier of mulberry plants is to guarantee you optimal quality, for a sustainable, profitable crop that can be sold in a variety of channels.
Origin and agronomic interest
The Loch Ness mulberry (Rubus fruticosus 'Loch Ness') is a thornless variety developed in Scotland in the 1990s. Unlike many American varieties, it is a European strain, perfectly adapted to the climate and growing requirements in France. Its thornlessness makes it a particularly easy variety to harvest , both by hand and for semi-mechanized harvesting.
Today it is one of the most widely cultivated mulberry varieties in Europe , particularly due to its balance between vigour, productivity and fruit quality.
Fruit characteristics
The fruit of the Loch Ness mulberry tree is a major asset for professionals. It is very large , with an average weight of 4 to 5 grams , a length of 3 to 4 cm and a diameter of 1 to 2 cm . Its elongated shape , its shiny black skin when ripe, sometimes with purple highlights, and its firmness make it a particularly attractive fruit from a commercial point of view.
The flavor is sweet, balanced, slightly acidic at the beginning of maturity then aromatic and sweet at full maturity. The sugar level (Brix) is generally between 10° and 12° , a sign of excellent taste potential. The fruit is juicy , with low acidity, suitable for fresh consumption as well as for processing (juice, jams, pastries, freezing).
The fruits have excellent post-harvest shelf life . Their firm texture facilitates transport and conservation , a determining factor for long-distance sales.
Fruiting and precocity
The variety is non-remontant (floricane), that is to say that fruiting takes place on the wood of the previous year . Flowering takes place from May to June , and the main harvest is spread from August to September , or even October depending on climatic conditions. It is progressive , which allows the picking to be spread over several weeks.
The Loch Ness mulberry tree is self-fertile : no other plant is required to obtain a bountiful harvest.
Agronomic behavior
The plant reaches an adult height of 1.5 to 3 meters , depending on training. The habit is semi-erect to climbing , which makes trellising essential : a system of 2 to 3 wires stretched at a height of 1.5 to 2 meters is recommended. This system facilitates harvesting, improves ventilation and limits humidity-related diseases.
The variety has vigorous growth and a bushy but compact development . It comes into production from the 2nd year after planting , with a productive lifespan of 12 to 15 years .
Resistance and adaptation
The Loch Ness mulberry tree is distinguished by its good overall resistance to diseases , particularly the main fungal diseases of mulberry trees. It is not very susceptible to brown rot , which helps to limit harvest losses.
Regarding growing conditions, this variety tolerates drought well , provided that it is irrigated during prolonged periods. It adapts to most neutral to slightly acidic , well-drained soils. It can be susceptible to root asphyxiation if the soil is too compact or poorly drained.
Cultivation on ungrafted soil is the most common and recommended method. No specific rootstock is required.
Performance and commercial valuation
Under professional conditions, the yield per adult plant is generally 3 to 5 kg , with peaks of up to 5 kg and more in intensive cultivation. The yield per hectare is estimated at between 5 and 15 tonnes , with a realistic target of 10 to 12 tonnes/ha in France for a well-managed crop.
The fruits of Loch Ness lend themselves to various commercial outlets :
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Fresh consumption , thanks to their size, their visual appearance and their pleasant taste
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Food processing , into jam, jelly, juice, syrup, pastries
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Freezing , thanks to their good resistance
Conclusion
The Loch Ness mulberry tree offers an excellent compromise between yield, hardiness, fruit quality and ease of management . It is particularly recommended for French farms wishing to promote the production of thornless blackberries, suitable for direct sales, distribution or food processing . Thanks to its versatility , it constitutes a reference among professional varieties of mulberry trees .
To summarize: Loch Ness Mulberry
The Loch Ness Mulberry ticks all the boxes for profitable and simplified cultivation: thornless, very large, firm and juicy fruits, staggered harvest, high productivity and very good post-harvest stability. This floricane variety (fruiting on wood from the previous year) is perfectly suited to professional cultivation in France. Its vigor and hardiness are assets for regular, sustainable production with few constraints.
Thanks to its taste qualities (10 to 12 °Brix) and its versatility (fresh, processing, freezing), it meets the expectations of the French and European markets. Training on wires is recommended to get the most out of its semi-erect shape. In well-drained soil, with irrigation if necessary, this mulberry tree gives its best from the 2nd year. For farms looking for a stable, high-quality variety with little susceptibility to disease, it is a strategic choice.
Bairiverse , your specialist wholesale supplier of mulberry plants , rigorously selects Loch Ness plants to ensure each grower receives optimal yields and a rapid return on investment. Whether you want to expand your range or renew your rows, purchasing Loch Ness mulberry plants from a reliable partner is an essential step. Our personalized support, our logistical responsiveness and our stock of certified plants ensure you have a stress-free growing experience.
Trust Bairiverse , a specialist wholesale supplier of mulberry plants , to buy quality Loch Ness mulberry plants , for efficient, valuable and sustainable production on your plots.
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Plant Framboisier Mûrier Loch Ness - Alvéoles mini-mottes
Regular price €4,19 EURRegular priceUnit price / perSale price €4,19 EUR -
Plant Mûrier Loch Ness Non-Traité - Long canne 2 cannes Pot 1.8L
Regular price €10,50 EURRegular priceUnit price / perSale price €10,50 EUR -
Organic Mulberry Loch Ness Plant - 2L pot, 60cm tall
Regular price €3,81 EURRegular priceUnit price / perSale price €3,81 EUR -
Organic Mulberry Tree Loch Ness Plant - 4.8L Pot, Height 120–150cm
Regular price €7,81 EURRegular priceUnit price / perSale price €7,81 EUR
Additional / Useful information:
Which variety of mulberry should you choose? Characteristics and uses of mulberry trees
How to choose your variety of Mulberry?
Are you looking to plant mulberry trees on your plot but unsure which mulberry variety to choose? This mulberry variety guide lists the main varieties, along with their characteristics and uses. For farm sales, supermarket sales, or processing? There's something for everyone.
If you are looking for another variety of mulberry trees, please do not hesitate to contact us: contact us
Our ranges of Mulberries:
Organic Mulberry Range for Professionals
Conventional Mulberry Range for Professionals
Mulberry Variety Guides:
| Variety | Color of the Fruits |
Remontante | Precocity | Productivity | Size / Shape fruits |
Disease Resistance Hardiness |
Fruiting Period | Taste | Self-fertile |
|---|---|---|---|---|---|---|---|---|---|
| Black Satin | Glossy black | Non-remontant | Mid-Season | Very productive, fast-growing variety | Long and soft. Large fruits. | Cold resistant down to -15°C | End of July until October | Makes good jam, jellies or tart. Sweet and fragrant flavor |
Yes |
| Dirksen | Red turning black when ripe | Non-remontant | Mid-season | Abundant productivity | Good caliber, oval | Cold resistance down to -23°C. Very hardy. Good disease resistance |
August to Early September | The flesh is juicy. Sweet and tangy flavor |
Yes |
|
Loch Ness |
Red turning shiny black with purplish reflections when ripe |
Non-remontant | Season | Very productive variety. Its very large fruits help increase the weight per harvested plant. One of the varieties with the best yield |
Large caliber. Approximately 4G. Very elongated |
Disease and mildew resistant | August to October | Very good taste quality. Very low acidity, juicy and deliciously scented. |
Yes |
| Smoothstem | Blue-Black | Non-remontant | Late | High production | Large, elongated fruits | Fairly disease resistant | September to October | Fragrant and slightly tangy. Can be eaten in pies, jellies, jams or anything simply raw when picked. |
Yes |
| Thornfree | Black | Non-remontant | Mid-Season to Late | Abundant harvest in September | Very large, firm fruit | Vigorous variety | July to September | Tasty and juicy | Yes |
|
Triple Crown |
Blue-Black | Non-remontant | Late | One of the highest yielding varieties | "Huge" fruit up to 8 grams | Variety resistant to diseases down to -10°C | August to September | Fragrant, sweet and with wild blackberry aroma | Yes |
| Hirtus | Blue-Black | Non-remontant | Mid-Late | High productivity | Large fruits | August to September | Strong acidity, leaf can be used for herbal tea | Yes | |
| Darrow | Blue-Black | Non-remontant | Early | High production | Large, elongated fruits | Good disease resistance | July-August | Good taste quality, very fragrant | Yes |
French Small Fruit Market in 2025
The berry market in France offers promising opportunities for market gardeners in 2025, thanks to growing demand for these prized fruits, both fresh and processed. Despite challenges related to climatic hazards, international competition, and production costs, producers can take advantage of regional specificities, financial support, and varietal innovations to develop this high-value-added sector, particularly in organic and short supply chains.
Presentation and commercial uses
Small red fruits include various species such as raspberries , gooseberries , blackcurrants and blueberries . They are generally shrubs or bushes producing edible berries appreciated for their taste and nutritional qualities . Their main commercial uses in France are:
- Fresh produce sales in markets and supermarkets, in high demand during the summer season
- Processing into jams, coulis, syrups and other derivative products
- Use in baking and catering
- Direct sales on the farm and through short supply chains, promoting local production
- Supplying the food industry (yogurts, desserts, etc.)
These fruits benefit from a positive image among consumers, associated with taste pleasure and health benefits . Their cultivation makes it possible to enhance the value of small agricultural areas, offering interesting opportunities for market gardeners .
Recent market developments
The French berry market has seen mixed developments in recent years. For the conventional market, there has been a slight increase in cultivated areas, particularly in Bourgogne-Franche-Comté, which accounts for 44% of national blackcurrant production . However, volumes have fluctuated due to climatic hazards. Regarding organic, despite a general downward trend in areas under conversion (-28% in 2022), the organic berry sector has held up better thanks to sustained demand . Certified organic areas increased by 8%, reflecting growing consumer interest in local organic products .
- Conventional market: Slight increase in surface area, variable volumes
- Organic market: Growth in certified areas (+8%), decrease in conversions
- Growing demand for local and organic products
- Organic fruit and vegetable market share stable at 6.7% in volume and 7.9% in value in 2024
- Less marked decline in volume purchases for organic fruit and vegetables compared to conventional ones
Current market status
The French berry market is currently experiencing mixed dynamics. For the conventional market, cultivated areas remain stable, with a slight upward trend for certain species such as strawberries. Production volumes fluctuate depending on climatic conditions, but there is growing demand for tropical fruits such as avocados, whose consumption reached 150,000 tonnes in 2023 . The organic market, meanwhile, is experiencing a slowdown after years of strong growth. Certified organic areas for fresh fruit will represent 30,269 ha in 2022, with a notable drop in conversions (-23%) . Despite this decline, organic still represents 27% of the French fruit-growing agricultural area, demonstrating a resilient sector in the face of current economic challenges .
- Conventional: Stability of surfaces, increasing demand for certain exotic fruits
- Organic: 30,269 ha certified, slowdown in conversions but maintenance of a significant share (27% of the fruit UAA)
- General trend: Decrease in volumes purchased (-10% organic, -6% conventional), but increase in the average basket
Producing regions and terroirs
The production of small fruits in France is concentrated in several key regions, each with its own specificities:
- Hauts-de-France: Leading gooseberry producing region (27% of national areas) . Aisne specializes in raspberries, Oise in blackcurrants, and Nord-Pas-de-Calais in strawberries .
- Rhône-Alpes: Main production area for raspberries and redcurrants .
- Burgundy: Important for blackcurrant cultivation, particularly in the communes of Arcenant, Echevronne, Fussey .
- Loire Valley: Diversified production, including blueberries, raspberries and redcurrants .
- Aquitaine and Limousin: Major areas for blueberries .
Favorable regional specificities include:
- Acidic to neutral, well-drained soils for most small fruits .
- Temperate climate with good sunshine, crucial for the development of aromas .
- Altitude (e.g. 900m on average in Velay) allowing for deseasonal production .
These varied conditions allow France to cultivate a wide range of small fruits, adapted to local terroirs.
Cultural requirements and varieties
Small fruits require specific growing conditions for optimal production. The main varieties grown in France include Gariguette and Mariguette for strawberries, and Patriot for blueberries . These fruits generally prefer well-drained soils, rich in organic matter, with a slightly acidic to neutral pH (5.5-7.0) . Irrigation is crucial, especially for strawberries and raspberries, with a drip system recommended . Planting density varies depending on the species: 30 cm between plants for strawberries, 100-150 cm for blueberries . Yields in organic farming are generally 20-30% lower than conventionally grown. Most small fruits come into production 1-2 years after planting and remain productive for 5-10 years, depending on the species and care .
Foreign trade and competition
France occupies a modest position on the international berry market, with insufficient production to meet domestic demand. Imports play a crucial role, particularly for raspberries and blueberries, where only 15% of consumption is covered by French production . The main suppliers are Spain, Peru, Chile, and Mexico, whose combined share reaches 51.4% of fresh berry imports . This dependence on imports exerts competitive pressure on French producers, particularly in terms of price, with Spain, for example, producing tomatoes at 1 euro less per kilo . However, this situation also offers opportunities for the development of local production, particularly in short supply chains and organic, to meet the growing demand for quality French products .
Development opportunities
The French berry market offers significant opportunities for local producers, both conventional and organic. For the conventional market, diversification into berries represents a promising growth strategy, allowing the exploitation of new segments and reducing the risks associated with a single production . The growing imports of raspberries (+100%), blackberries (+150%) and blueberries (+500%) over ten years reveal significant development potential for national production .
In the organic sector, despite a recent slowdown, opportunities remain numerous. Institutional aid, such as the "Ambition Bio 2017" program, aims to double the area under organic farming . Consumer demand for local and traceable organic products remains strong, offering opportunities in short supply chains, supermarkets and artisanal processing. Producers can benefit from investment aid from various organizations such as Regional Councils or FranceAgriMer to develop their organic projects .
Profitability and financial aid
Organic berry production has production costs that are approximately 20 to 30% higher than conventional production, mainly due to higher labor costs and generally lower yields . However, the selling prices of organic berries are on average 44% higher than their conventional equivalents, which helps to offset these additional costs . Potential profitability remains attractive, with gross margins reaching €15,000 to €20,000/ha for certain species such as raspberries or blueberries, compared to alternative crops such as cereals .
To support this sector, several aid schemes are available. Conversion aid (CAB) and maintenance aid (MAB) offer financial support to organic producers, with amounts varying depending on the crops . The organic tax credit, increased to €3,500, is also available to farms generating more than 40% of their income from organic products . In addition, an exceptional support fund of 105 million euros has been set up in 2024 to help organic farms that have suffered economic losses, demonstrating the commitment of public authorities to this promising sector.
Sector challenges and risks
The market for both conventional and organic berries is facing significant challenges. In the conventional sector, international competition, particularly from Poland, is exerting strong pressure on prices . Climatic hazards can lead to production losses ranging from 30 to 70% depending on the plots, while phytosanitary risks increase with a limited number of approved products . In addition, the presence of pesticide residues in more than 70% of conventional fruits raises concerns among consumers .
For the organic market, the main constraints are linked to high production costs, resulting from a more labor-intensive cultivation method . Strict regulations involve regular inspections and costly certifications. Competition is intensifying in the organic market, with supply growing faster than demand, putting downward pressure on prices . Organic berries cost 30% to 50% more than their conventional counterparts, which may hinder their adoption by consumers .
Innovations and future perspectives
The berry sector in France is experiencing a promising dynamic of innovation. Research is focusing on developing varieties that are more disease-resistant and adapted to climate change, such as the ever-bearing Kwanza raspberry or the Sekoya Pop blueberry . Agroecological practices are gaining ground, with the increasing adoption of techniques such as dynamic population management and participatory selection, allowing for better local adaptation of varieties .
By 2030, the market is expected to experience sustained growth, driven by changing eating habits and growing demand for healthy, local products . The goal of some brands, such as Pink Lady, to reach 100 million annual European consumers by 2030 illustrates this potential . The integration of advanced technologies, such as nanotechnology and precision agriculture, is also expected to revolutionize farming practices, improving yields and fruit quality .
Recommendations for market gardeners
Growing small fruits offers interesting opportunities for French market gardeners, but requires careful consideration before embarking on the venture. Advantages include growing demand, potentially high margins, and the opportunity to diversify production . However, this crop presents challenges such as high installation costs, sensitivity to climatic hazards and increased international competition .
For an informed decision, here are some recommendations:
- Carefully assess your land and water resources, which are essential for the success of these crops .
- Start small to test different varieties and techniques before investing heavily .
- Favor short circuits and direct sales to maximize margins .
- Consider organic certification to meet the growing demand for local and organic products .
- Learn specific growing and disease management techniques for these delicate fruits .
- Explore the financial assistance available for organic installation and conversion .
By taking a step-by-step approach and leveraging local resources and available support, integrating berries can become a major asset for your market gardening operation.
Specialist suppliers and consultants
For professional market gardeners looking for quality berry plants or advice on planting a plot, two specialist suppliers stand out on the French market:
- Bairiverse ( https://plantspetitsfruits.com/ ): Wholesale supplier offering a wide range of small fruit plants in various formats (mini-balls, pots, pots). They offer organic and conventional plants, with a responsive sales service and fast delivery throughout France .
- Econome à Légumes ( https://economealegumes.fr/ ): Trader in plants and plant material, offering producer prices and direct delivery to the farm. They supply organic and conventional plants, with a focus on quality and customer service .
These two companies not only offer quality plants, but also personalized technical support, advice on the choice of varieties and growing routes adapted to your project. Their expertise can prove invaluable in optimizing your berry production .
Planting and Harvesting Calendar for Mulberry Trees
When to plant mulberry trees? When to harvest blackberries?
Do you want to start growing blackberries but don't know when to plant them? Do you also want to know when you'll be harvesting them?
On this page you will find the planting and harvesting periods for each variety of blackberry.
| Mulberry tree | Jan | Feb | Mar | Apr | May | Jul | Jul | Aug | Sep | Oct | Nov | Dec | Harvest rate / Production yield | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Black Satin Mulberry | Planting | 1 year after planting: small harvest 2 years after planting: first yield |
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| Dirksen Mulberry | Planting | 1 year after planting: small harvest 2 years after planting: first yield |
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| Loch Ness Mulberry Tree | Planting | 1 year after planting: small harvest 2 years after planting: first yield |
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| Smoothstem Mulberry | Planting | 1 year after planting: small harvest 2 years after planting: first yield |
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| Thornfree Mulberry | Planting | 1 year after planting: small harvest 2 years after planting: first yield |
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| Triple Crown Mulberry | Planting | 1 year after planting: small harvest 2 years after planting: first yield |
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| Hirtus Mulberry | Planting | 1 year after planting: small harvest 2 years after planting: first yield |
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| Darrow Mulberry | Planting | 1 year after planting: small harvest 2 years after planting: first yield |
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Black Satin Mulberry: Planting and Harvesting Period
Black Satin Mulberry is planted from September to November or from February to May. The fruiting/harvesting period for Black Satin Mulberry is from late July to October. Black Satin Mulberry is a non-remontant variety.
Dirksen Mulberry Tree: Planting and Harvesting Period
Dirksen Mulberry is planted from September to November or from February to May. The fruiting/harvesting period for Dirksen Mulberry is from August to early September. Dirksen Mulberry is a non-remontant variety.
Loch Ness Mulberry Tree: Planting and Harvesting Time
Loch Ness Mulberry is planted from September to November or from February to May. The fruiting/harvesting period of Loch Ness Mulberry is from August to October. Loch Ness Mulberry is a non-everbearing variety.
Smoothstem Mulberry: Planting and Harvesting Time
Smoothstem Mulberry is planted from September to November or from February to May. The fruiting/harvesting period for Smoothstem Mulberry is from September to October. Smoothstem Mulberry is a non-remontant variety.
Thornfree Mulberry: Planting and Harvesting Time
Thornfree Mulberry is planted from September to November or from February to May. The fruiting/harvesting period of Thornfree Mulberry is from July to September. Thornfree Mulberry is a non-remontant variety.
Triple Crown Mulberry: Planting and Harvesting Time
The Triple Crown Mulberry is planted from September to November or from February to May. The fruiting/harvesting period for the Triple Crown Mulberry is from August to September. The Triple Crown Mulberry is a non-everbearing variety.
Hirtus Mulberry: Planting and Harvesting Period
Hirtus Mulberry is planted from September to November or from February to May. The fruiting/harvesting period for Hirtus Mulberry is from August to September. Hirtus Mulberry is a non-remontant variety.
Darrow Mulberry: Planting and Harvesting Period
Darrow Mulberry is planted from September to November or from February to May. The fruiting/harvesting period for Darrow Mulberry is from July to August. Darrow Mulberry is a non-remontant variety.
French Blackberry and Mulberry Market in 2025
In 2025, the French blackberry market will continue to expand, driven by growing demand for this prized fruit, both fresh and in processed products such as jams and juices. Despite challenges related to international competition and production constraints, this sector offers interesting opportunities for market gardeners, particularly thanks to the rise of short supply chains, sustainable practices, and varietal innovations adapted to climate change.
Presentation and commercial uses
The mulberry tree is a medium-sized tree or shrub (10 to 15 meters) belonging to the Moraceae family . Its fruits, called blackberries, are compound fruits formed of small, tightly packed drupelets . There are mainly two species cultivated in France: the white mulberry (Morus alba) and the black mulberry (Morus nigra), whose fruits differ in their color, taste and period of maturity .
In France, the main commercial uses of blackberries are fresh consumption and processing into food products such as jams, syrups, and juices. Mulberry leaves, particularly those of the white mulberry, are also used in the silk industry to feed silkworms . In addition, some parts of the tree find applications in herbal medicine and cosmetics, thus offering diversification opportunities for market gardeners .
Evolution of the French market
The French blackberry market has seen mixed developments over the past three years. Conventionally, cultivated areas have remained relatively stable, at around 200 hectares, with a slight increase in production volumes thanks to improved cultivation techniques . Growing consumer demand for this fruit has boosted production, although volumes remain modest compared to other small fruits.
For the organic market, we observe a more marked dynamic. The areas certified organic or in conversion increased by approximately 15% over the period, reaching nearly 50 hectares in 2024 . This growth reflects the growing interest of consumers in organic products, despite an overall slowdown in the organic market in supermarkets . However, the sector is facing challenges, notably a drop in volumes sold in mass distribution, partly offset by the development of short circuits and direct sales .
Current market status
The French blackberry market in 2024-2025 shows contrasting trends between conventional and organic products. In conventional production, cultivated areas reach around 220 hectares, with an estimated production of 1,100 tonnes. There is a slight increase in demand, particularly in traditional distribution channels. The organic market, meanwhile, covers nearly 55 hectares, producing around 220 tonnes of certified blackberries. Despite an overall slowdown in the organic market, the organic blackberry sector shows notable resilience, with an 8.4% increase in turnover in specialist stores in the first half of 2024. This positive dynamic is supported by the growth of short supply chains and direct sales, which partially offset the decline observed in mass distribution .
Producing regions and terroirs
Blackberry production in France remains relatively limited, with a few dominant regions. The Rhône-Alpes region stands out as the main growing area, followed by Limousin and Périgord . These regions benefit from climatic and soil conditions favorable to the cultivation of mulberry trees.
Regional specificities play a crucial role in the success of this culture:
- Climate: Mulberry trees adapt well to temperate climates, with a preference for warm summers and mild winters. Brittany, for example, is experiencing growing dynamism in the production of small fruits, including blackberries, thanks to its oceanic climate .
- Soils: Mulberry trees thrive in well-drained, slightly acidic to neutral soils. Loamy clay soils, common in these regions, are particularly suitable .
- Exposure: A sunny exposure sheltered from cold winds encourages the growth and fruiting of mulberry trees .
However, climate change poses new challenges, particularly in terms of water management and adaptation to increasingly frequent summer droughts, particularly in Burgundy-Franche-Comté .
Essential growing techniques
The main mulberry varieties grown in France are the black mulberry (Morus nigra) and the white mulberry (Morus alba). There are also thornless varieties such as ' Black Satin ' and ' Triple Crown ', appreciated for their ease of harvesting .
Agronomic requirements:
- Soil: Well-drained, rich in humus, slightly acidic to neutral pH
- Climate: Adapted to temperate climates, resistant to heat (up to 38°C)
- Irrigation: Regular watering, especially for young plants
- Density: Spacing of 1.5 to 2 meters between plants
Average yields in conventional farming can reach 20 kg per plant for certain varieties . In organic farming, yields are generally 25 to 30% lower . Production begins in the first year for certain varieties such as 'Reuben', but full production is reached after 3 years . A well-maintained plantation can remain productive for 15 to 20 years.
Trade and international competition
France occupies a modest position in the international blackberry market, with limited production compared to the world's major producers. The main suppliers of imported blackberries to France are Spain, Mexico and Morocco . Import volumes have increased in recent years, reaching around 3,000 tonnes in 2024, mainly to meet growing off-season demand .
The competitive impact of imports on French production is significant, particularly in terms of price. Imported blackberries, often cheaper, exert downward pressure on the prices of local products. However, French producers rely on the quality and freshness of their fruit to stand out. The growing trend towards local consumption and short supply chains also offers opportunities for national blackberry producers to position themselves in niche markets with higher added value .
Development opportunities
The blackberry market in France offers interesting opportunities for producers, both conventional and organic. In conventional production, diversification into processed products such as jams, juices, and syrups represents growth potential, particularly to meet demand from the agri-food industry . Producers can also explore opportunities in the growing food supplement sector .
For the organic market, despite an overall slowdown, organic blackberries show remarkable resilience with growth of 8.4% in specialist stores . Organic producers can benefit from an emergency fund of 94 million euros and an increased budget for promotion via the Organic Agency . The growing demand for local and sustainable products offers opportunities in short supply chains and direct sales, allowing producers to better promote their production while meeting consumer expectations in terms of quality and traceability .
Profitability and financial aid
Blackberry production presents significant differences between conventional and organic farming in terms of costs and profitability. In conventional farming, production costs are generally lower, but margins can be reduced due to competition from imports. In organic farming, costs are higher, particularly for installation and maintenance, but higher sales prices help to compensate for this difference .
The potential profitability of blackberries is attractive compared to other crops, with gross margins reaching €384/ha on average . To support the transition to organic, specific aid is available, such as Conversion to Organic Agriculture (CAB) and the eco-Regime . In addition, a €105 million emergency fund has been set up to support organic farms that have suffered economic losses, providing additional support to organic blackberry producers.
Sector challenges and risks
Blackberry production in France faces several challenges, both in the conventional and organic markets. In the conventional market, competition from imports, particularly from Spain and Morocco, is putting pressure on prices . The volatility of agricultural markets and speculation on raw materials accentuate this instability . Phytosanitary risks, such as the phytoplasma responsible for bramble stunting, require increased vigilance and costly preventive measures .
For the organic market, the constraints are specific. Strict regulations impose higher production costs, with yields generally 25 to 30% lower than conventional . Organic producers face additional costs related to additional labor and alternative crop protection techniques . In addition, competition is intensifying in the organic market, with increasing supply in the face of stabilizing demand, which may put downward pressure on prices . Producers also have to deal with increased risks of allergies and poisoning linked to the use of natural products whose safety is not always fully established .
Innovations and future prospects
The blackberry sector in France is experiencing significant advances in innovation and research. Work is underway to develop varieties that are more disease-resistant and adapted to climate change, particularly through participatory breeding programs involving researchers and farmers . These initiatives aim to create genetically heterogeneous population varieties, offering better resilience to environmental variations . At the same time, the adoption of agroecological practices, such as the use of cover crops and crop diversification, is gaining ground to improve the sustainability of farms.
In the medium term, the blackberry market is expected to experience sustained growth, part of the broader trend of the plant-based protein market, estimated at $162 billion by 2030 . The shift towards more sustainable production systems and the integration of advanced technologies, such as nanotechnology, into agroecological practices should stimulate innovation and open up new opportunities . Furthermore, adaptation to climate change could allow the introduction of new mulberry varieties in previously unsuitable areas, thus diversifying national production .
Recommendations for market gardeners
Integrating blackberry cultivation presents advantages and disadvantages for French market gardeners. The main advantages include growing demand, attractive prices, and diversification opportunities. However, the disadvantages include sensitivity to climatic conditions, high organic production costs, and increased competition from imports.
Recommendations for market gardeners considering this crop:
- Favor short circuits and direct sales to maximize margins
- Choose varieties adapted to the local terroir and resistant to diseases
- Invest in sustainable growing techniques such as cover crops and crop diversification
- Consider processing (jams, juices) to enhance production and reduce losses
- Exploring opportunities in the organic market, despite higher costs, due to its continued growth
- Integrate effective pollination practices, such as the use of bumblebees, to improve yields
- Training in specific techniques for managing soil fertility in diversified market gardening
A thorough analysis of the local market and available resources is essential before embarking on this cultivation. Success will depend on the ability to adapt to the specific conditions of the farm and meet the constantly changing market demands.
Specialist suppliers and consultants
For professional market gardeners looking for quality mulberry plants or advice on planting a plot, two specialist suppliers stand out on the French market:
- Bairiverse ( https://plantspetitsfruits.com/ ): Wholesale supplier offering a wide range of small fruit plants, including mulberry trees. They offer plants in various formats (mini-plugs, pots, pots) adapted to the needs of professionals . Their sales department is responsive, with a response within 48 hours, and they ensure rapid delivery throughout France .
- Econome à Légumes ( https://economealegumes.fr/ ): A trader in plants and plant material, this company specializes in supplying plants to French professional producers. They offer decreasing prices based on volume and a responsive sales service .
These two suppliers not only offer quality plants, but also personalized technical support. They can advise you on the choice of varieties, planting techniques and cultivation management, adapted to your terroir and your production objectives . Do not hesitate to contact them to obtain a personalized quote and benefit from their expertise in the field of berries.

