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All our Long Canes and Tray Plants of Small Fruits at producer prices

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Collection: All our Long Canes and Tray Plants of Small Fruits at producer prices

Wide range of Long Canes and Tray Plants of Small Fruits at producer prices

Our range includes a wide selection of Long Raspberry Canes and Long Mulberry Canes , from nurseries specializing in ready-to-fruit plants. These long-cane plants are particularly suitable for growers looking for fruiting from the first year of planting. In addition, we offer a wide range of Raspberry Tray Plants and Mulberry Tray Plants, ideal for intensive or mechanized growing schedules. All references are available in direct producer flow , without overstocking or shortages, with batches individually tracked according to their availability period.

Agricultural logistics designed for professionals

Our model is based on continuous flow distribution, with careful delivery throughout France , whether you are a market gardener or a direct sales producer. We only work with partners capable of guaranteeing consistent agronomic quality , homogeneous , healthy plants, ready to plant . Thanks to our approach without intermediaries , you benefit from producer prices negotiated directly, with decreasing discounts according to volume .

Technical support and responsive service

Each request is subject to a free quote sent within 48 hours. You are supported by dedicated technical support able to answer all your questions about cultivation management, variety choice, or market positioning. Our teams also offer you a complete technical itinerary if you are starting or reorganizing a small fruit crop. We provide you with a range of plants adapted to all production profiles , from everbearing or non-everbearing raspberries , to fruit-bearing mulberries , including disease-resistant varieties or varieties suitable for direct sale.

Recognized expertise in berries and strawberry growing

Our offer is part of a larger whole carried by our Bairiverse brand, specialized in the sale of small fruit plants for professionals . It complements the Fraisiverse (strawberry plants), Arboriverse (fruit trees) and Bulbiverse (vegetable bulbs) ranges, to allow you to buy all your plants on the same platform, with centralized commercial monitoring . Our strawberry plants are available all year round , in fresh plants, refrigerated or bare roots, depending on the period. Raspberry and blackberry plants in tray plants or long canes are, for their part, offered in seasonal slots (spring/autumn), in pre-order or by the pallet, according to your needs.

Order with complete peace of mind, online or by quote

Our plants are sold exclusively to professionals , with a constant requirement for quality. Whether you buy online or via personalized quote , you benefit from the same level of service: direct producer price , optimized delivery , responsive after-sales service and technical assistance . Thanks to our logistics network and our expertise in fruit growing, you secure your supplies while maintaining an excellent quality/price ratio . We deliver to producers throughout France, whatever their size or specialization (direct sales, processing, GMS).

Technical Fundamentals of Long Cane Plants

Raspberries and blackberries are popular small fruits. In an effort to improve crop precocity and yield, growers are turning to innovative plant materials such as "Long Cane" plants, also commonly referred to by the horticultural term "Tray Plant." These specific plants differ from traditional formats such as pots or bare roots, offering the unique feature of bearing fruit in the first year of planting. This report explores the definition, characteristics, advantages, disadvantages, productivity, and distribution of this type of plant, providing professionals with a solid basis for evaluating its integration into their technical itinerary.

Definition and principle of production

A "Long Cane" or "Tray Plant" is a small fruit plant, typically a raspberry or blackberry bush, characterized by a long, already formed annual stem. These are specifically raspberry or blackberry canes¹ that have been grown for a full season in a nursery , with the aim of being ready to fruit as soon as they are placed at the grower's. Specialist nurserymen generally grow them in containers (pots), often with a soilless substrate such as coconut fiber, in order to obtain one or two vigorous stems measuring approximately 1.5 to 1.8 meters long per plant , or even between 1 and 2 meters depending on the specifications.

At the end of their nursery growing season, these stems have reached lignification (hardening) and have entered dormancy, having met their cold requirements. In autumn, after the leaves have fallen, the plants are commonly kept cold, either at negative temperatures or close to 0°C , in cold rooms in order to maintain this dormancy. This cold storage facilitates their storage and transport, often packaged in batches, such as crates of 50 plants.

The planting of these "long canes" by the market gardener is carried out in the following spring or late winter, with a period extending from January to July for raspberry bushes , depending on the targeted harvest period. The resumption of vegetation is generally rapid, thanks to the reserves accumulated in the root system and the stem. Flowering and fruiting occur shortly after planting, with an estimate of approximately 8 weeks between planting and the start of harvesting , subject to favorable growing conditions.

In essence, the "Long Cane" or "Tray Plant" is a ready-to-produce plant . It has the age and size of a two-year-old tree (for a non-remontant variety, for example) and is intended to bear fruit in the first growing season. This principle is comparable to that of "waiting-bed" or "tray plants" used in strawberry growing to achieve rapid production. The English term "Long Cane" is very common in catalogs, sometimes translated as "long canes." "Tray plant" is also used, particularly for organic raspberries, and is generally synonymous in this context. Thornless blackberries can also be produced as long canes, allowing a harvest in the first year, unlike conventional plants which would require waiting until the following summer to harvest from the previous year's stems.

(¹: Terminology - The annual stem of the raspberry plant is called a "cane". For a non-everbearing variety, the vegetative canes formed one year fruit the following year as flowering canes. "Long Cane" plants exploit this cycle by directly supplying an already formed flowering cane.)

Agronomic specifications and cultural requirements

Morphological characteristics

Long Cane or Tray Plant plants have distinct agronomic characteristics, mainly related to their specialized production method. At the time of delivery, these plants are generally one year old from the initial cutting or seedling . They have one or two woody canes, varying in height from 1 to 2 meters, frequently around 1.6 meters . They can be pinched or staked in the nursery to encourage lateral buds.

The root system is either in a ball (for plants grown in pots of 1 to 2 liters or more), or bare roots depending on the nurseryman. The most common growing medium is coconut fiber ("coir") , chosen for its good aeration and rapid drainage, which is crucial to prevent root asphyxiation during production and cold storage. The majority of these plants are also from soilless cultivation. The root volume of the ball often remains limited (a few liters), making rapid rooting in the soil after planting imperative.

Plants are delivered in a cold dormancy . Keeping them cool until planting is essential to avoid premature bud break.

Intensive cultural requirements

Due to their advanced development, "Long Cane" plants require rapid trellising or staking after planting to prevent stem breakage from wind or the weight of the fruit.

These plants are called "luxury plants" because they require intensive cultivation care to fully reveal their potential. Careful agronomic monitoring is necessary, particularly in terms of irrigation and nutrition. Irrigation must be meticulous from the moment of planting to keep the substrate moist without excess. Appropriate fertilization is also essential. Since coconut substrate has a low buffer capacity, regular and controlled inputs of water and nutrient solution are necessary. Ideally, an automated irrigation/fertigation system is required.

Since the long cane bears all its flower buds simultaneously, the demand for nutrients and water is very concentrated in time , with peaks during flowering and fruit growth. The producer must be prepared to meet these intense needs over a short period. In living soil, this may involve organic manure supplemented by nitrogen inputs via drip irrigation. Water stress or deficiency, even brief, can lead to the loss of developing fruits or the abortion of buds. Insufficient root development, linked to poor management, can reduce production. In short, the agronomic management of "Long Cane" plants is more delicate than for conventional plants and leaves little margin for error .

Health management and stress tolerance

Regarding disease and pest tolerance, "Long Cane" plants allow for a shorter growing season, which can help avoid some diseases associated with older plantations. Frequent plant renewal , similar to the practice in annual strawberry growing, helps to start with healthy plant material and limit the accumulation of pathogens over several years. However, intensive cultivation under cover, often associated with "Long Cane", requires rigorous management (climate management, integrated pest management). Outdoors, loaded canes are sensitive to wind and rain. Fruit produced at less usual times may be exposed to adverse weather conditions, affecting fruit set or quality. The high cost of plants encourages maximum crop security. For organic plants, the offer exists but is more expensive due to the difficulty in obtaining impeccable canes in the face of aphid risks, for example.

It is also mentioned that in very hot regions , the interest of long canes may be limited, the heat being able to compromise the quality of the fruits or accelerate the end of dormancy before planting.

Productive performance and optimal schedules

Yields and earliness of production

The main advantage of "Long Cane" or "Tray Plant" plants is the harvest obtained in the first year of planting . Unlike traditional plants (cups, bare roots) which often require a growing season before producing significantly, long canes offer immediate production the same year they are planted. For a non-remontant raspberry plant, planting in March can thus allow a harvest as early as June-July of the same year, avoiding having to wait until the following summer.

The first-year yield is high, potentially comparable to that of a plot in full production. Each long cane is a dormant flowering stem with numerous fruit buds, capable of producing a significant quantity of raspberries as soon as it resumes growth. This significantly improves the earliness of putting a new plot into production. The expected yield of a "Long Cane" plant can vary from 300 grams to 1 kilogram of fruit depending on growing conditions.

Harvest planning and staggering

Long Cane plants offer significant flexibility in harvest planning . By precisely choosing the planting date and keeping the plants cold until that time, the grower can target a specific fruiting window. This flexibility allows for staggered plantings in batches to spread out the harvest period on the farm. This is a valuable asset for better supplying markets, particularly during the off-season. Many growers use long canes to bridge gaps between seasonal varieties, for example, by bringing forward the production of summer varieties into spring or delaying it to late summer, thus extending the harvest schedule before or after the autumn everbearing raspberries. This extension of the season has significant commercial potential for supplying local fruit when competition is less and prices are often higher.

Planting calendar

The ideal planting period for "Long Cane" plants extends from late winter to mid-summer, or in practice from January to July for raspberry plants . Planting at the end of summer is not recommended because fruiting would occur too late in the season. Planting too late compromises the year's harvest. It is also impossible to plant at the very beginning of winter (December) due to the risk of soil freezing and an insufficient photoperiod for good recovery. The planting period is therefore concentrated on the end of winter and spring.

Intensive cultivation strategies

The short cycle allowed by the "Long Cane" makes intensive annual or bi-annual cultivation itineraries possible. One can consider planting in spring, harvesting in summer, then uprooting in autumn after the harvest to replant new long cane plants the following year. Some organic producers even report using "Long Cane" over two years: a first year of harvesting on the long cane, followed by a second year where the shoots grow and bear fruit, before uprooting. In this bi-annual scheme, the investment is amortized over two harvests, although the second harvest is often less early and homogeneous.

Operational advantages and economic constraints

Profits in professional operation

Using "Long Cane" brings benefits beyond simple precocity. The return on investment is potentially faster , because the harvest in the first year generates immediate revenue, improving the farm's cash flow, whereas a conventional plantation would incur costs without income for a year. This short cycle reduces cultivation work in the first year, by avoiding the establishment and vegetation phase of a young plant that does not produce. Since the nursery work has already been carried out upstream, the producer saves maintenance time in the first year of cultivation.

These plants are often integrated into a sheltered culture (tunnels or greenhouses) . Although this is not an intrinsic advantage of the plant, the association makes it possible to protect the production from climatic hazards (rain, hail, wind) and to improve the quality and size of the fruits, as well as to advance the ripening date. The fruits are often cleaner, less subject to gray mold, which increases the commercial yield. The possibility of simultaneously offering different varieties of small fruits on the stalls (raspberries, strawberries, blueberries) thanks to the "Long Cane" makes it possible to diversify the offer and attract customers, particularly in direct sales. In a raspberry market where local demand exceeds production, particularly out of season, the use of these plants can confer a competitive advantage .

Financial and logistical constraints

The main obstacle to the adoption of "Long Cane" is their very high purchase cost, significantly higher than that of standard plants . A plant can cost between €10 and €20 (or even €16.50 excluding VAT for organic), compared to €0.5 to €2 for a young plant in a pot or bare root. This initial investment, 5 to 10 times greater for plant material, requires certainty of the commercial value of the fruits. Financing an entire plot can represent a significant amount of capital.

Availability and logistics are another challenge. Few nurseries produce them in France, which often means ordering from specialized producers, often located in Northern Europe. Planning ahead is crucial, as orders often need to be placed a year in advance. Delivery takes place during the cold season (late winter/early spring) and requires strict adherence to the cold chain; any breakage can cause premature bud break. Plants often arrive refrigerated, sometimes frozen, and must be stored in cold storage if planting is not immediate. This complicates planting logistics, requiring being ready to plant upon receipt and quickly mobilizing labor and training equipment. Minimum order quantities may be imposed.

The planting window is limited (January to July) , which can concentrate labor needs in a short period and reduce flexibility in case of unforeseen circumstances.

Adaptation to outlets

Finally, "Long Cane" plants are not suitable for all situations. They are particularly suitable for producers aiming for high production density on a small surface area with a high added-value outlet (premium fresh market, high-end picking). For production intended for processing (jams, frozen food) where the price is low, the cost price would be too high. In very hot regions, their interest may be limited. Their success depends on overall technical mastery (climate, soil/substrate, irrigation, protection).

Technical comparison with standard plant formats

The choice between the different plant formats (bare roots, pots, 1L/3L pots, "Long Cane") depends on the grower's strategy.

Bare roots : Traditional, economical for large areas planted in winter, requires rapid planting, slow start the first year.
Cups/Alveoli : Cost-ease compromise, easy installation, uniform recovery, low to medium cost, often preferred in organic or mechanized crops. Production generally the following year, small autumn harvest for repeat-flowering crops in the first year.
1L or 3L potted plants : Allow planting over a longer period (almost all year round except for extremes), already established plant, gain of a few months on production, average to high cost. Partial fruiting possible from the 1st year, full production the following year. More expensive and heavy to transport.
"Long Cane" / "Tray Plant" : High-end option, shortest cycle (immediate fruiting), very high cost. Suitable for intensive and planned approaches.

Supply chains and distribution logistics

The production of "Long Cane" / "Tray Plant" plants is a specialty that has developed mainly in Northern Europe (United Kingdom, Netherlands, Germany) and Canada . Large nurseries specialize in this area. National production in France is limited, relying mainly on imports via French distributors who act as intermediaries. The variety offering may be restricted to the most popular cultivars. The material is generally certified sanitary . The organic offer exists but is more limited and expensive. Despite this, the craze for raspberries and the low self-supply rate in France (~15%) create opportunities for national production, and "Long Cane" can help increase the supply.

Practical distribution involves shipments in refrigerated trucks at the end of winter, often in frozen form . The grower must anticipate and reserve his plants several months in advance. Some suppliers offer payment facilities and guarantees of recovery if the planting conditions are respected.

To summarize: Long Cane Raspberry

The Long Cane Raspberry , also known as the Tray Plant, is a high-end solution for farms looking for immediate and controlled production. This type of plant, already formed and put into cold dormancy, guarantees flowering and fruiting from the first season after planting. Thanks to its pre-formed flowering canes, it offers potential yields of up to 1 kg of fruit per plant. This excellent plant material is perfectly suited to crops grown under cover or to short supply chains with high added value.

As a specialist wholesale supplier of small fruit plants , Bairiverse provides you with specialized logistics, a just-in-time range and responsive technical support. We control the supply chains from Northern Europe and offer you plants at producer prices, directly negotiated with the best nurseries. Ordering Long Cane Raspberry plants is simple via quote or online platform, with total transparency on batches and availability periods.

Choosing to buy Long Cane Raspberry plants from a specialist berry plant wholesaler like Bairiverse means securing your supply, benefiting from expert advice and relying on a business model based on rapid productivity.

Whether you're growing for processing, direct sales, or premium markets, our offerings adapt to your technical and commercial objectives. For raspberry plants that are ready to produce, consistent, healthy, and fully traceable, buy Long Cane raspberry plants from your wholesale supplier .

Additional / Useful information:

Tous nos Long Cannes et Tray Plants de Petits Fruits à prix producteur

Deliveries at Bairiverse: How does it work?

At Bairiverse , we are committed to providing professional quality berry plants , whether you are a professional berry grower , a nurseryman looking for plants to repot or a market gardener looking to diversify with berry plants . We deliver your berry plants anywhere in France, directly to your farm or store, guaranteeing a fast, secure and professional service. Thanks to our expertise and our wide range of berry plants produced by specialist nurseries , we ensure that your plants will arrive in the best condition, ready to plant.

Available Delivery Methods

Courier delivery : Ideal for small or medium-sized orders, such as potted plants or mini-plugs in honeycomb trays . Carefully packaged in sturdy cardboard boxes, your professional-quality plants are shipped via a reliable courier service, guaranteeing fast and secure delivery. Our berry plants are thus protected to arrive in excellent condition.

Pallet Delivery : For larger orders, such as bare-root or bulk plants , we offer pallet shipping. Each pallet is carefully prepared, ensuring maximum protection during transport. Whether you order year-round plants or organic and conventional plants , your plants will arrive ready to plant.

Tracking and Delivery Time

Delivery time : Our deliveries take approximately 15 days, but delivery times may vary depending on your location and the size of your order. Whether you are located in a rural or urban area, we are committed to delivering your professional-quality plants quickly anywhere in France. To ensure optimal delivery, it is recommended to order in advance, especially for large quantities.

Tracking Information : As soon as your order is shipped, you'll receive a tracking number to track its progress in real time. Additionally, our responsive sales team is available to answer any questions you may have within 48 hours. We ensure all the necessary information is provided to ensure a smooth delivery.

Contact and Additional Information

For any questions or special requests regarding the delivery of your berry plants or to obtain free quotes and advice , do not hesitate to contact our sales team. We are happy to assist you throughout your order, offering you a complete technical itinerary for market gardeners if necessary. At Bairiverse , we make customer satisfaction our priority, with unbeatable value for money , professional quality berry plants , delivered quickly and at producer prices .

Order your berry plants now and take advantage of our delivery throughout France to design your plot, whatever your project, from wholesale to planting new varieties on your farm. Request a free quote and receive a response within 48 hours!

FAQ Small Fruits: all our planting tips

Find here all our technical itineraries and cultivation guides to optimize your berry yields

Maximize the production and quality of your crops with our technical itineraries

Whether you're a professional market gardener, nurseryman, or crop manager, accessing best practices and technical itineraries is essential to maximizing the yield and quality of your berry harvests. Through a selection of detailed articles and guides, you can benefit from advice on planting techniques, disease and pest management, as well as methods for preserving and optimizing production.

Explore each guide to get proven solutions, specific to the challenges of your operation, and benefit from the technical support of Bairiverse , your supplier of professional quality berry plants in France.

Raspberry bushes:

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Mulberry trees

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Gooseberry Bushes

Which Variety of Gooseberries Should You Choose? Characteristics and Uses of Gooseberries

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French Blackberry and Mulberry Market in 2025

In 2025, the French blackberry market will continue to expand, driven by growing demand for this prized fruit, both fresh and in processed products such as jams and juices. Despite challenges related to international competition and production constraints, this sector offers interesting opportunities for market gardeners, particularly thanks to the rise of short supply chains, sustainable practices, and varietal innovations adapted to climate change.

Presentation and commercial uses

The mulberry tree is a medium-sized tree or shrub (10 to 15 meters) belonging to the Moraceae family . Its fruits, called blackberries, are compound fruits formed of small, tightly packed drupelets . There are mainly two species cultivated in France: the white mulberry (Morus alba) and the black mulberry (Morus nigra), whose fruits differ in their color, taste and period of maturity .

In France, the main commercial uses of blackberries are fresh consumption and processing into food products such as jams, syrups, and juices. Mulberry leaves, particularly those of the white mulberry, are also used in the silk industry to feed silkworms . In addition, some parts of the tree find applications in herbal medicine and cosmetics, thus offering diversification opportunities for market gardeners .

Evolution of the French market

The French blackberry market has seen mixed developments over the past three years. Conventionally, cultivated areas have remained relatively stable, at around 200 hectares, with a slight increase in production volumes thanks to improved cultivation techniques . Growing consumer demand for this fruit has boosted production, although volumes remain modest compared to other small fruits.

For the organic market, we observe a more marked dynamic. The areas certified organic or in conversion increased by approximately 15% over the period, reaching nearly 50 hectares in 2024 . This growth reflects the growing interest of consumers in organic products, despite an overall slowdown in the organic market in supermarkets . However, the sector is facing challenges, notably a drop in volumes sold in mass distribution, partly offset by the development of short circuits and direct sales .

Current market status

The French blackberry market in 2024-2025 shows contrasting trends between conventional and organic products. In conventional production, cultivated areas reach around 220 hectares, with an estimated production of 1,100 tonnes. There is a slight increase in demand, particularly in traditional distribution channels. The organic market, meanwhile, covers nearly 55 hectares, producing around 220 tonnes of certified blackberries. Despite an overall slowdown in the organic market, the organic blackberry sector shows notable resilience, with an 8.4% increase in turnover in specialist stores in the first half of 2024. This positive dynamic is supported by the growth of short supply chains and direct sales, which partially offset the decline observed in mass distribution .

Producing regions and terroirs

Blackberry production in France remains relatively limited, with a few dominant regions. The Rhône-Alpes region stands out as the main growing area, followed by Limousin and Périgord . These regions benefit from climatic and soil conditions favorable to the cultivation of mulberry trees.

Regional specificities play a crucial role in the success of this culture:

Climate: Mulberry trees adapt well to temperate climates, with a preference for warm summers and mild winters. Brittany, for example, is experiencing growing dynamism in the production of small fruits, including blackberries, thanks to its oceanic climate .
Soils: Mulberry trees thrive in well-drained, slightly acidic to neutral soils. Loamy clay soils, common in these regions, are particularly suitable .
Exposure: A sunny exposure sheltered from cold winds encourages the growth and fruiting of mulberry trees .

However, climate change poses new challenges, particularly in terms of water management and adaptation to increasingly frequent summer droughts, particularly in Burgundy-Franche-Comté .

Essential growing techniques

The main mulberry varieties grown in France are the black mulberry (Morus nigra) and the white mulberry (Morus alba). There are also thornless varieties such as ' Black Satin ' and ' Triple Crown ', appreciated for their ease of harvesting .

Agronomic requirements:

Soil: Well-drained, rich in humus, slightly acidic to neutral pH
Climate: Adapted to temperate climates, resistant to heat (up to 38°C)
Irrigation: Regular watering, especially for young plants
Density: Spacing of 1.5 to 2 meters between plants

Average yields in conventional farming can reach 20 kg per plant for certain varieties . In organic farming, yields are generally 25 to 30% lower . Production begins in the first year for certain varieties such as 'Reuben', but full production is reached after 3 years . A well-maintained plantation can remain productive for 15 to 20 years.

Trade and international competition

France occupies a modest position in the international blackberry market, with limited production compared to the world's major producers. The main suppliers of imported blackberries to France are Spain, Mexico and Morocco . Import volumes have increased in recent years, reaching around 3,000 tonnes in 2024, mainly to meet growing off-season demand .

The competitive impact of imports on French production is significant, particularly in terms of price. Imported blackberries, often cheaper, exert downward pressure on the prices of local products. However, French producers rely on the quality and freshness of their fruit to stand out. The growing trend towards local consumption and short supply chains also offers opportunities for national blackberry producers to position themselves in niche markets with higher added value .

Development opportunities

The blackberry market in France offers interesting opportunities for producers, both conventional and organic. In conventional production, diversification into processed products such as jams, juices, and syrups represents growth potential, particularly to meet demand from the agri-food industry . Producers can also explore opportunities in the growing food supplement sector .

For the organic market, despite an overall slowdown, organic blackberries show remarkable resilience with growth of 8.4% in specialist stores . Organic producers can benefit from an emergency fund of 94 million euros and an increased budget for promotion via the Organic Agency . The growing demand for local and sustainable products offers opportunities in short supply chains and direct sales, allowing producers to better promote their production while meeting consumer expectations in terms of quality and traceability .

Profitability and financial aid

Blackberry production presents significant differences between conventional and organic farming in terms of costs and profitability. In conventional farming, production costs are generally lower, but margins can be reduced due to competition from imports. In organic farming, costs are higher, particularly for installation and maintenance, but higher sales prices help to compensate for this difference .

The potential profitability of blackberries is attractive compared to other crops, with gross margins reaching €384/ha on average . To support the transition to organic, specific aid is available, such as Conversion to Organic Agriculture (CAB) and the eco-Regime . In addition, a €105 million emergency fund has been set up to support organic farms that have suffered economic losses, providing additional support to organic blackberry producers.

Sector challenges and risks

Blackberry production in France faces several challenges, both in the conventional and organic markets. In the conventional market, competition from imports, particularly from Spain and Morocco, is putting pressure on prices . The volatility of agricultural markets and speculation on raw materials accentuate this instability . Phytosanitary risks, such as the phytoplasma responsible for bramble stunting, require increased vigilance and costly preventive measures .

For the organic market, the constraints are specific. Strict regulations impose higher production costs, with yields generally 25 to 30% lower than conventional . Organic producers face additional costs related to additional labor and alternative crop protection techniques . In addition, competition is intensifying in the organic market, with increasing supply in the face of stabilizing demand, which may put downward pressure on prices . Producers also have to deal with increased risks of allergies and poisoning linked to the use of natural products whose safety is not always fully established .

Innovations and future prospects

The blackberry sector in France is experiencing significant advances in innovation and research. Work is underway to develop varieties that are more disease-resistant and adapted to climate change, particularly through participatory breeding programs involving researchers and farmers . These initiatives aim to create genetically heterogeneous population varieties, offering better resilience to environmental variations . At the same time, the adoption of agroecological practices, such as the use of cover crops and crop diversification, is gaining ground to improve the sustainability of farms.

In the medium term, the blackberry market is expected to experience sustained growth, part of the broader trend of the plant-based protein market, estimated at $162 billion by 2030 . The shift towards more sustainable production systems and the integration of advanced technologies, such as nanotechnology, into agroecological practices should stimulate innovation and open up new opportunities . Furthermore, adaptation to climate change could allow the introduction of new mulberry varieties in previously unsuitable areas, thus diversifying national production .

Recommendations for market gardeners

Integrating blackberry cultivation presents advantages and disadvantages for French market gardeners. The main advantages include growing demand, attractive prices, and diversification opportunities. However, the disadvantages include sensitivity to climatic conditions, high organic production costs, and increased competition from imports.

Recommendations for market gardeners considering this crop:

Favor short circuits and direct sales to maximize margins
Choose varieties adapted to the local terroir and resistant to diseases
Invest in sustainable growing techniques such as cover crops and crop diversification
Consider processing (jams, juices) to enhance production and reduce losses
Exploring opportunities in the organic market, despite higher costs, due to its continued growth
Integrate effective pollination practices, such as the use of bumblebees, to improve yields
Training in specific techniques for managing soil fertility in diversified market gardening

A thorough analysis of the local market and available resources is essential before embarking on this cultivation. Success will depend on the ability to adapt to the specific conditions of the farm and meet the constantly changing market demands.

Specialist suppliers and consultants

For professional market gardeners looking for quality mulberry plants or advice on planting a plot, two specialist suppliers stand out on the French market:

Bairiverse ( https://plantspetitsfruits.com/ ): Wholesale supplier offering a wide range of small fruit plants, including mulberry trees. They offer plants in various formats (mini-plugs, pots, pots) adapted to the needs of professionals . Their sales department is responsive, with a response within 48 hours, and they ensure rapid delivery throughout France .
Econome à Légumes ( https://economealegumes.fr/ ): A trader in plants and plant material, this company specializes in supplying plants to French professional producers. They offer decreasing prices based on volume and a responsive sales service .

These two suppliers not only offer quality plants, but also personalized technical support. They can advise you on the choice of varieties, planting techniques and cultivation management, adapted to your terroir and your production objectives . Do not hesitate to contact them to obtain a personalized quote and benefit from their expertise in the field of berries.

What is the best raspberry variety for market gardeners?

Quick read / the essentials on the best raspberry varieties for market gardeners

Choosing the best raspberry variety is a strategic issue for professional market gardeners . Between hardiness, yield, taste quality and ease of management, each variety has specific advantages. The Marastar raspberry impresses with its record productivity (up to 3 kg/plant), while the Tulameen raspberry seduces with its excellent taste quality and resistance to diseases . As for the Heritage raspberry , it combines double harvest , good resistance to cold and general robustness , with a regular yield of around 2 kg/plant.

At Bairiverse , a specialist wholesale supplier of small fruit plants , we know that the profitability of a farm depends on varietal choices adapted to each terroir. Whether you are looking to buy Heritage raspberry plants to maximize your productivity over a long period, or to diversify your offer with varieties like Fallgold or Sucré de Metz , our expertise guides you.

As a specialist wholesale supplier of small fruit plants , we offer professional batches, technical advice and optimized logistics to help you secure your plantations . For a sustainable, versatile and efficient operation, buying Heritage raspberry plants is a relevant choice, whether for direct sales, processing or long-term supply chain.

High-tasting raspberries: a strategic lever for professional market gardeners

For professional market gardeners , the taste quality of raspberries is an essential selection criterion that can significantly influence customer loyalty and justify a higher selling price. Several varieties are particularly distinguished by their exceptional organoleptic qualities .

The Tulameen raspberry plant is unanimously recognized for its "excellent taste quality" with fruits that offer "a sweet and fragrant flavor, with powerful aromas that make them particularly appreciated by consumers." This Canadian variety produces large, elongated, light-colored raspberries, whose very fragrant flavor makes it a reference on the market. Its firm flesh and optimal sugar-acidity balance make it a premium product that clearly stands out from the competition.

For producers looking to diversify their offerings with original flavors, the Fallgold raspberry tree has a unique taste profile . Its "yellow raspberries are very sweet and have no acidity," which is an undeniable commercial asset to differentiate themselves on the markets. This everbearing variety produces "golden yellow fruits with excellent taste qualities, sweet and without acidity," particularly appreciated by consumers looking for new taste experiences .

The Sucré de Metz variety , as its name suggests, is distinguished by its "particularly sweet fruits, with a juicy texture that will delight gourmets" . This old French variety offers an excellent balance between sugar and aromas , ideal for direct sales where taste quality is particularly valued .

For market gardeners looking for varieties that combine productivity and taste , the Versailles raspberry tree offers "voluminous" fruits with an "excellent balance between sugar and acidity" . Its early harvest allows quality raspberries to be offered from mid-June, thus attracting a clientele eager for seasonal products .

The Lloyd George variety , although old, "is unanimously acclaimed for its sweet, fruity and very fragrant taste" , demonstrating that traditional varieties retain their relevance in a market that is increasingly demanding in terms of organoleptic qualities .

Key factors to optimize taste quality

To optimize this superior taste quality , several cultural factors must be controlled:

Harvest when fully ripe , when the fruits come off easily
Avoid excessive irrigation which would dilute the flavors
Adapt fertilization to promote sugar accumulation
Favor short supply chains to offer freshly picked fruit

This taste excellence also opens up diversified development prospects for market gardeners: premium direct sales, partnerships with gourmet restaurants, or processing into high-end products such as coulis, sorbets or artisanal jams. As professionals in the sector point out: "We probably have the best raspberry variety on the market" , a powerful commercial argument for producers who choose varieties with high taste value .

Extreme cold-resistant raspberries: a strategic choice for market gardeners in harsh climates

Cold resistance is a determining criterion for professional market gardeners, particularly in the northern regions of France where winter temperatures can be harsh. This varietal characteristic directly influences the sustainability of plantations and the profitability of farms .

The cold hardiness phenomenon in raspberries develops in three distinct phases: autumn acclimatization , maximum hardening in mid-winter , and spring deacclimatization . This physiological dynamic is essential for growers to understand because frost damage occurs primarily when plants are not fully acclimatized, particularly in early or mid-winter.

Among the varieties noted for their hardiness, the Heritage raspberry stands out for its ability to withstand extremely low temperatures, down to -30°C . This exceptional resistance makes it a preferred choice for continental French areas where harsh winters can compromise other, less hardy cultivars.

The Zeva raspberry plant also deserves the attention of growers looking for varieties adapted to cold climates , thanks to its natural hardiness and resistance to diseases . This double protection against abiotic and biotic stresses makes it a secure investment for farms located in risk areas.

For regions with less severe but still cold winters, the Tulameen raspberry offers resistance down to -26°C (USDA zone 4a-8a) , although some sources limit its hardiness to -15°C. This Canadian-origin variety benefits from genetics naturally adapted to harsh winter conditions.

Cultural practices to strengthen cold resistance

Cold resistance is not solely determined by varietal genetics , but can be significantly improved by appropriate cultural practices . Experts recommend several strategies to strengthen this resistance:

Grow on ridges to better protect plants from frost damage
Install strategic windbreaks to limit the impact of cold, drying winds
Practice post-harvest irrigation to ensure good hydration before winter
Avoid excess nitrogen which promotes late growth more vulnerable to frost
Maintain a good level of carbohydrates in the plant through healthy foliage
Ensure an optimal phytosanitary profile to strengthen the general vigor of the plants

It is important to note that raspberry canes are generally 2 to 15°C more resistant to cold than buds. This difference in sensitivity explains why some varieties can survive very harsh winters while suffering damage to their productive potential .

An interesting physiological phenomenon concerns the diameter of the canes : although the percentage of sugars is initially lower in large diameter canes, their level remains more stable during the dormant period, unlike in small diameter canes where this rate drops more quickly in mid-winter. This particularity can guide the choices of pruning and training to optimize winter resistance .

For market gardeners keen to protect their production against climatic hazards , investing in highly cold-resistant varieties is an effective risk management strategy , ensuring the sustainability of plantations and consistent yields , even in the most difficult winter conditions.

Heritage raspberry: productivity and robustness for professional market gardeners

The Heritage Raspberry is an essential reference for professional market gardeners seeking an optimal balance between yield, hardiness and taste quality . This ever-bearing variety of American origin offers the considerable advantage of a double annual production : a first harvest in June-July followed by a second, more abundant one, from August to October. This extended production cycle allows producers to benefit from spreading their income over an extended period.

With an average yield estimated at 700 g per m² , or approximately 1.5 to 2 kg per mature plant , Heritage is positioned as a high-productivity variety . This performance, coupled with its regularity of production year after year , makes it a profitable investment for market gardens. The fruits, of medium size and rounded shape , have a firm and juicy flesh particularly suited to fresh marketing as well as processing .

The agronomic value of Heritage also lies in its remarkable resistance to diseases , significantly reducing phytosanitary interventions and associated costs . This hardiness , combined with its natural vigor and upright habit , facilitates cultivation while minimizing health risks . The vigorous canes, however, require suitable training to support the fruit load and optimize light exposure .

For market gardeners keen to diversify, Heritage offers the added benefit of remarkable versatility : its fruit is suitable for fresh consumption , as well as for making coulis, jams or freezing . This adaptability allows the entire production to be used , even during peak harvest periods, thus reducing potential losses .

In terms of planting, this variety adapts to different types of soil , although it prefers well-drained, organic-rich and slightly acidic soils . Its developed root system and strong suckering ensure good crop longevity , with a productive lifespan of up to several years subject to proper maintenance.

For producers committed to an organic approach , Heritage is a particularly relevant choice thanks to its tolerance to biotic and abiotic stresses . Its ability to adapt to different soil and climate conditions makes it a safe variety for farms transitioning to more sustainable practices .

Marastar raspberry: the ultra-productive variety for professional market gardeners

The Marastar raspberry plant has established itself as the essential benchmark in terms of productivity for professional market gardeners. This French everbearing variety , developed by the breeder Marionnet, stands out for its exceptional yield, which can reach up to 3 kg per mature plant , a performance significantly higher than the average for other commercial varieties.

What particularly characterizes the Marastar is its ability to produce continuously from July until the first frosts , thus offering an extended marketing period that is particularly advantageous for market gardening operations. This production is carried out on the shoots of the year , allowing simplified management of winter pruning - it is sufficient to cut all the canes at ground level to encourage fruiting the following year.

Marastar fruits have exceptional commercial characteristics : large size (around 5 g per raspberry), conical shape , an intense and shiny purple red . Their firm texture and excellent post-harvest shelf life are major assets for marketing in both short and long supply chains . In terms of taste, these raspberries are distinguished by their sweet flesh and pronounced aroma , perfectly meeting the expectations of consumers looking for authentic flavors .

Beyond its remarkable productivity, Marastar has good tolerance to common raspberry diseases , particularly powdery mildew , thus reducing phytosanitary interventions and associated costs . This natural resistance makes it an ideal candidate for organic farming operations , where the prevention of health problems is a major issue.

From a cultural point of view, this variety is characterized by its vigor and compact bushy shape , reaching 1 to 1.5 meters in height and an equivalent width. This naturally contained architecture facilitates row training and optimizes space use , a determining factor for the profitability of market gardening operations . Its vigorous root system also makes it well adapted to different types of soil , although it fully expresses its potential in rich, humus-rich and well-drained soils .

For market gardeners keen to diversify, Marastar offers remarkable versatility : its fruits are suitable for fresh sale , processing (jams, coulis, pastries) or freezing . This adaptability allows the entire production to be used and adapts to market fluctuations .

Ultimately, the Marastar Raspberry represents a highly profitable investment for market gardening professionals, combining exceptional productivity , superior taste quality and ease of management - three essential criteria for optimizing the profitability of a fruit farm .

Tulameen Raspberry: A Disease-Resistant Variety for Professional Market Gardeners

The Tulameen Raspberry stands out for its remarkable resistance to the main diseases affecting raspberry crops, a major asset for professional market gardeners keen to minimise phytosanitary interventions and optimise their profitability .

This Canadian variety , selected in 1989 in British Columbia, has "very good resistance to common raspberry diseases" , particularly against botrytis and powdery mildew . This natural health robustness makes it possible to significantly reduce preventive and curative treatments , representing a considerable economic advantage for market gardening operations, particularly those engaged in an organic approach .

However, there are a few areas of caution to note. Tulameen is somewhat susceptible to Phytophthora and sting blight , as well as being vulnerable to severe winter cold (below -15°C). In southern regions , careful monitoring is recommended, as the Nouvelle-Aquitaine Plant Health Bulletin reports that "it is the 'Tulameen' variety, a sensitive variety, which is most affected" by certain pathologies at the end of the season.

Good cultural practices to strengthen the resistance of Tulameen

To maximize this natural resistance , several cultural practices are recommended to market gardeners:

Favor planting in well-drained soil to limit the risks of Phytophthora
Ensure good ventilation of the plants by suitable training
Adapt the exposure according to the regions – the Tulameen “prefers fresh soil and a sunny location” . For the hottest regions, it is advisable to place the Tulameen raspberry in the shade.
Carry out rigorous winter pruning by "removing dead branches" to limit potential sources of infection

This disease resistance , combined with its other agronomic qualities – large fruit (around 10 grams), excellent taste quality and good post-harvest conservation – makes Tulameen a strategic choice for professional market gardeners . Its sanitary robustness not only allows for reduced production costs related to treatments, but also secures the yield , estimated at between 8 and 10 tonnes per hectare , thus guaranteeing better economic predictability for the farm.

To summarize: What is the best raspberry variety for market gardeners?

There is no single perfect variety , but a range of choices depending on your growing priorities. For a spread harvest and excellent hardiness , the Heritage raspberry remains a safe bet, particularly in cold areas or in organic farming. The Marastar raspberry , meanwhile, offers exceptional yield potential , ideal for intensive farms. The Tulameen raspberry shines with its premium taste qualities and good health , suitable for high-end markets.

Bairiverse , your specialist wholesale supplier of small fruit plants , offers you a complete catalog, selected to meet the requirements of French market gardeners. Are you looking to buy Heritage raspberry plants to secure your yields over the long term? Are you considering expanding your range with rare varieties like Fallgold or heritage varieties like Sucré de Metz ? We'll support you every step of the way.

Thanks to our recognized know-how, Bairiverse , a specialist wholesale supplier of small fruit plants , offers you certified plants, technical expertise and personalized service. To make the right choices and invest in reliable and profitable varieties, buying Heritage raspberry plants remains one of the safest levers for combining agronomic performance, taste quality and adaptability to the terrain.

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